Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Social media, signaling, and d...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Social Web
20,788
Social web
20,757
Online-Marketing
13,233
Internet marketing
13,117
Nonprofit-Organisation
9,043
Nonprofit organization
8,238
Consumer behaviour
7,857
Konsumentenverhalten
7,834
Signalling
7,402
Theorie
5,625
Theory
5,499
Fundraising
5,427
Electronic Commerce
3,355
E-commerce
3,158
USA
3,111
United States
2,998
Viral marketing
2,910
Virales Marketing
2,906
Relationship marketing
2,865
Beziehungsmarketing
2,862
Online-Handel
2,782
Online retailing
2,777
Soziales Netzwerk
2,641
Social media
2,639
Brand management
2,549
Markenführung
2,542
Social network
2,458
Deutschland
2,447
Internet
2,355
Werbewirkung
2,350
Advertising effects
2,338
Germany
2,310
Charity
2,255
Wohltätigkeit
2,253
social media
2,190
Advertising
2,088
Experiment
1,992
Digitalisierung
1,787
Web 2.0 technologies
1,748
more ...
less ...
Online availability
All
Undetermined
1,007
Free
485
Type of publication
All
Article
1,470
Book / Working Paper
600
Journal
3
Type of publication (narrower categories)
All
Article in journal
1,372
Aufsatz in Zeitschrift
1,372
Graue Literatur
109
Non-commercial literature
109
Aufsatz im Buch
98
Book section
98
Working Paper
96
Arbeitspapier
94
Collection of articles of several authors
30
Sammelwerk
30
Hochschulschrift
27
Aufsatzsammlung
24
Conference paper
16
Konferenzbeitrag
16
Konferenzschrift
12
Thesis
12
Case study
3
Conference proceedings
3
Fallstudie
3
Festschrift
3
Guidebook
3
Lehrbuch
3
Ratgeber
3
Article
2
Textbook
2
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Sammlung
1
Wörterbuch
1
more ...
less ...
Language
All
English
2,020
German
51
Polish
1
Russian
1
Swedish
1
Author
All
Jerath, Kinshuk
12
Wilbur, Kenneth C.
12
Sahni, Navdeep S.
11
Tucker, Catherine E.
11
Bonatti, Alessandro
10
Hudders, Liselot
10
Pelsmacker, Patrick de
10
Sayedi, Amin
10
Bergemann, Dirk
9
Rozendaal, Esther
9
Voorveld, Hilde
9
Yang, Yanwu
9
Dwivedi, Yogesh Kumar
8
Eisend, Martin
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Boerman, Sophie C.
7
Choi, Yung Kyun
7
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Reijmersdal, Eva A. van
7
Yoon, Sukki
7
Arora, Taanika
6
Bellman, Steven
6
Calvano, Emilio
6
Campbell, Colin L.
6
Cho, Chang-Hoan
6
Fluet, Claude
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Kim, Jooyoung
6
King, Karen Whitehill
6
Kumar, Subodha
6
Linnemer, Laurent
6
Okazaki, Shintaro
6
Overgaard, Per Baltzer
6
Pitt, Leyland F.
6
Shin, Woochoel
6
more ...
less ...
Institution
All
National Bureau of Economic Research
9
Springer Fachmedien Wiesbaden
8
American Marketing Association
4
IGI Global
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
European Advertising Academy
2
OECD
2
Peter Lang GmbH
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Association of National Advertisers
1
Charitable Fund (London, England)
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Edward Elgar Publishing
1
Frankfurt School Verlag GmbH
1
Graduate School Of Business Administration
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
International Electronic Publishing Research Centre
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Nordic Council of Ministers
1
Organisation for Economic Co-operation and Development
1
Pira International
1
Point-of-Purachse Advertising Institute
1
Shaker Verlag
1
Special Libraries Association
1
The Council of State Governments
1
Umeå Universitet / Institutionen för Nationalekonomi
1
Uni-Taschenbücher GmbH
1
University of California at Berkeley
1
Universität Bremen
1
Universität Hamburg
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
92
Journal of business research : JBR
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
International journal of internet marketing and advertising : IJIMA
43
Journal of marketing communications
43
Journal of promotion management : innovations in planning and applied research
36
International journal of advertising : the quarterly review of marketing communications
34
Journal of advertising research
30
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of retailing and consumer services
20
Journal of promotion management : JPM
19
Journal of marketing research : JMR
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
European journal of operational research : EJOR
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Psychology & marketing
16
Journal of advertising
15
Quantitative marketing and economics : QME
15
International journal of industrial organization
14
Journal of current issues and research in advertising
13
Journal of marketing
13
European journal of marketing : EJM
12
Marketing science
12
Marketing letters : a journal of research in marketing
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of marketing research
10
Journal of nonprofit & public sector marketing
10
Young consumers : insight and ideas for responsible marketers
10
CESifo working papers
9
NBER working paper series
9
Operations research
9
SpringerLink / Bücher
9
Technological forecasting & social change : an international journal
9
Electronic commerce research
8
European Advertising Academy
8
Cogent business & management
7
more ...
less ...
Source
All
ECONIS (ZBW)
2,060
USB Cologne (EcoSocSci)
8
EconStor
4
OLC EcoSci
1
Showing
1
-
10
of
2,073
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535386
Saved in:
2
Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid
;
Nilsson, Artur
;
Västfjäll, Daniel
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
Saved in:
3
Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
4
Advertising 2.0 : social media marketing in a Web 2.0 world
Tuten, Tracy L.
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003685381
Saved in:
5
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
6
Friend-zone with benefits : the parasocial advertising of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
7
Enhancing targeted advertising with social context endorsement
Li, Yung-Ming
;
Lin, Lienfa
;
Chiu, Shih-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
Saved in:
8
The art, influence and business of satire : peeling back the layers of The Onion
Sinkovich, Justin
;
Brindisi, Jerry
- In:
International journal of arts management
18
(
2016
)
2
,
pp. 75-85
Persistent link: https://www.econbiz.de/10011457761
Saved in:
9
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
10
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
