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Werbung
Advertising
29
Consumer behaviour
24
Konsumentenverhalten
22
Advertising effects
19
Werbewirkung
19
USA
10
United States
10
Gesundheit
7
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7
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5
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4
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3
Customer satisfaction
3
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3
Öko-Marketing
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Advertising regulation
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Bibliometrics
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English
23
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Stafford, Marla Royne
22
Fox, Alexa K.
4
Carlson, Les
3
Pounders, Kathrynn
3
Rifon, Nora J.
3
Coleman, Joshua T.
2
Deitz, George
2
Gilbert, Jonathan Ross
2
Kowalczyk, Christine M.
2
Myers, Susan D.
2
Snyder, Wally
2
Andéhn, Mikael
1
Cheng, Hong
1
Chu, Shu-Chuan
1
Deitz, George D.
1
Deng, Tao
1
Faber, Ronald J.
1
Huang, Jianping
1
Lee, Young Woo
1
Lee, Younghwa
1
Levy, Marian
1
Martinez, Jennifer
1
Oakley, Jared
1
Peasley, Michael C.
1
Pounders, Kathrynn R.
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Rademaker, Claudia A.
1
Royne, Marla B.
1
Sheinin, Daniel A.
1
Willis, Erin
1
Yoon, Sukki
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International journal of advertising : the review of marketing communications
3
Journal of advertising
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
2
Advertising, promotion, and new media
1
Green advertising and the reluctant consumer
1
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
23
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Connecting and communicating with the customer : advertising research for the hospitality industry
Stafford, Marla Royne
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 505-507
Persistent link: https://www.econbiz.de/10012424303
Saved in:
2
Violence and advertising : effects and consequences
Rifon, Nora J.
;
Stafford, Marla Royne
;
Carlson, Les
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 9-10
Persistent link: https://www.econbiz.de/10008860340
Saved in:
3
Programme-ad congruence : integrating advertising and entertainment
Myers, Susan D.
;
Stafford, Marla Royne
;
Deitz, George
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 61-90
Persistent link: https://www.econbiz.de/10010256886
Saved in:
4
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
5
Research and publishing in the Journal of Advertising : making theory relevant
Stafford, Marla Royne
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 269-273
Persistent link: https://www.econbiz.de/10011486909
Saved in:
6
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
7
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 77-94)
.
2014
Persistent link: https://www.econbiz.de/10010399381
Saved in:
8
Advertising and violence : concepts and perspectives
Rifon, Nora J.
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10010495060
Saved in:
9
Special issue: Effective health messages in advertising
Stafford, Marla Royne
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011292335
Saved in:
10
The power of advertising in society : does advertising help or hinder consumer well-being? : editorial
Stafford, Marla Royne
;
Pounders, Kathrynn
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 487-490
Persistent link: https://www.econbiz.de/10012586674
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