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~subject:"Werbungsforschung"
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Werbungsforschung
Werbungsbetrieb
582
Vereinigte Staaten
183
Werbung
79
Werbungsmittel
38
Marktforschung
37
Advertising
28
Werbungsausgaben
24
Deutschland
23
Werbungsunternehmung
18
Werbewirkung
16
Absatzpolitik
15
Großbritannien
15
Verbraucher
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Advertising effects
11
Preisgestaltung
11
Internet marketing
10
Marketing
10
Online-Marketing
10
Werbeplanung
10
Markenartikel
9
Marktpsychologie
9
Rundfunkwerbung
9
Theorie
9
Theory
9
Werbungspsychologie
9
Wirtschaftskonzentration
9
Produktgestaltung
8
Wettbewerb
8
Einzelhandelsbetrieb
7
Absatz
6
Marktform Oligopol
6
Verbraucherschutz
6
Betriebsertrag
5
Consumer behaviour
5
Innovation
5
Konsumentenverhalten
5
Tabakmarkt
5
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Type of publication
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Book / Working Paper
12
Article
1
Type of publication (narrower categories)
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Konferenzschrift
1
Language
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English
7
Undetermined
6
Author
All
Sandage, Charles Harold
3
Dirksen, Charles J.
2
Fryburger, Vernon
2
Kroeger, Arthur
2
Aaker, David A.
1
Barban, Arnold M.
1
Frey, Albert Wesley
1
Halterman, Jean C.
1
Holbrook, Morris Baldwin
1
Langhoff, Peter
1
Myers, John G.
1
Picconi, Mario J.
1
Rotzoll, Kim B.
1
Sandage, C. H.
1
Sargent, Hugh Williams
1
Strong, Edward Carpenter
1
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Institution
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European Society for Opinion and Marketing Research
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Published in...
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Journal of advertising research
1
Prentice-Hall international series in management
1
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ECONIS (ZBW)
13
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1
Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
Sandage, Charles Harold
(
contributor
); …
-
1972
Persistent link: https://www.econbiz.de/10000627650
Saved in:
2
Readings in advertising and promotion strategy
Barban, Arnold M.
(
compiler
); …
-
1968
-
1. print
Persistent link: https://www.econbiz.de/10000568359
Saved in:
3
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1968
-
3. ed
Persistent link: https://www.econbiz.de/10000569205
Saved in:
4
Advertising theory and practice
Sandage, C. H.
;
Fryburger, Vernon
;
Rotzoll, Kim B.
-
1979
-
10. ed.
Persistent link: https://www.econbiz.de/10000051864
Saved in:
5
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
6
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10002084898
Saved in:
7
Options in campaign evaluation
Langhoff, Peter
- In:
Journal of advertising research
7
(
1967
)
4
,
pp. 41-47
Persistent link: https://www.econbiz.de/10002264825
Saved in:
8
Advertising theory and practice
Sandage, Charles Harold
;
Fryburger, Vernon
-
1971
-
8. ed
Persistent link: https://www.econbiz.de/10002788745
Saved in:
9
A study of communication in advertising
Holbrook, Morris Baldwin
-
1975
Persistent link: https://www.econbiz.de/10002851748
Saved in:
10
The effects of repetition in advertising : a field experiment
Strong, Edward Carpenter
-
1972
Persistent link: https://www.econbiz.de/10002896774
Saved in:
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