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~subject:"Werbungsmittel"
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Werbungsmittel
Programming
3,302
Softwareentwicklung
2,971
Software development
2,571
Software
842
Theorie
586
Theory
582
Projektmanagement
513
Softwareindustrie
477
Software industry
465
Project management
462
Open Source
432
Open source
426
Mathematical programming
269
Mathematische Optimierung
269
Betriebliches Informationssystem
250
Business intelligence system
222
Deutschland
210
Arbeitsgruppe
175
Team
174
Betriebswirtschaftliche Verfahrensforschung
172
Vereinigte Staaten
167
Prozessmanagement
165
Wissensmanagement
161
Knowledge management
159
Innovationsmanagement
144
Business process management
143
Innovation management
139
Qualitätsmanagement
137
Innovation
133
Germany
126
Quality management
119
Outsourcing
118
programming
108
Produktentwicklung
106
USA
105
Entscheidung
99
United States
98
Knowledge transfer
94
New product development
94
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180
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1
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Broadbent, Simon
4
Gensch, Dennis H.
4
Mayer, Hans
4
Kessler, Erich
3
Schweiger, Günter
3
Zufryden, Fred S.
3
Barban, Arnold M.
2
Berndt, Ralph
2
Cartee, P. Charles
2
Dirksen, Charles J.
2
Dunn, S. Watson
2
Fryburger, Vernon
2
Geiger, Siegfried
2
Gerstenberg, Ekkehard
2
Gut, Gerhard
2
Hart, Norman A.
2
Heyn, Wolfgang
2
Huber, Stefan
2
Ivanov, I.
2
Kroeger, Arthur
2
Lodish, Leonard M.
2
Lohisse, Jean
2
Lowry, Paul R.
2
Marc, Marcel
2
Rickards, Maurice
2
Sandage, Charles Harold
2
Schuhmann, Gert
2
Schweiger, G.
2
Summer, Harry H.
2
Aaker, David A.
1
Adams, Janes R.
1
Adkins, William G.
1
Ahrens, Hans-Jürgen
1
Albion, Mark S.
1
Albrecht, Uwe
1
Albrecht, Walter
1
Amstel, Ilonka van
1
Andel, C. P. van
1
Antonoff, Roman
1
Asimus, Heinz-Dieter
1
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Institute of Practitioners in Advertising
3
Esomar
2
Seminar on Media Research
2
American Management Association
1
American Marketing Association
1
Art Directors Club <Los Angeles, Calif.>
1
Avrim Lazar and Associates
1
British Poster Advertising Association
1
Bureau of Business and Economic Research, Memphis State University
1
Bureau of Public Roads
1
Cam Foundation
1
Committee on Advertising
1
Communication Advertising and Marketing Economic Foundation
1
Communication, Advertising and Marketing Education Foundation
1
Compagnon Marktforschungsinstitut
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture
1
Creative Club Austria, CCA
1
Deutsche Versicherungs-Akademie
1
Deutsche Versicherungs-Akademie,
1
E.S.O.M.A.R., European Society for Opinion and Marketing Research
1
Esso
1
Esso A.G.
1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
Europäische Kommission
1
Exhibition of Advertising Art of the West <18., 1963, Los Angeles, Calif.>
1
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
1
Graduate School Of Business Administration
1
Großbritannien / Monopolies and Mergers Commission
1
I. P. A.
1
ICC Services S.A.R.L.
1
Infratest-Forschung GmbH und Co. KG
1
Institute of Marketing
1
Integritetsskyddskommittén, Justitiedepartementet
1
Memphis State University
1
Monopolies and Mergers Commission
1
OECD / Committee on Consumer Policy
1
Public Service Vehicle Advertising Committee
1
Robert Bosch GmbH
1
Robert Bosch GmbH / Zentralabteilung Werbung
1
Seminar "From Market Research to Advertising Strategy and Vice-Versa", E.S.O.M.A.R., European Society for Opinion and Marketing Research, Estoril-Lisboa (Portugal), 28.11. - 1.12.1973
1
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Journal of advertising research
25
Jahrbuch der Absatz- und Verbrauchsforschung
10
Journal of marketing research : JMR
9
Wettbewerb in Recht und Praxis : wrp
7
Journal of marketing
6
Absatzwirtschaft
5
Betriebs-Berater : BB
5
Markenartikel : das Magazin für Markenführung
5
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
5
Abhandlungen zur Werbewissenschaft und Werbepraxis
4
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
4
The journal of business : B
4
GFM-Mitteilungen zur Markt- und Absatzforschung
3
Journal für Marktforschung
3
Journal of business research : JBR
3
Marketing : ZFP ; journal of research and management
3
Readings in advertising and promotion strategy
3
Computergestützte Marketing-Planung : Beiträge zum Wirtschaftsinformatiksymposium 1973 der IBM Deutschland
2
Harvard business review : HBR
2
Houghton Mifflin Adviser in Marketing
2
Journal of retailing
2
Journal of the Royal Statistical Society / C
2
Management decision : MD
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing piackutatás : az Országos Piackutató Intézet folyóirata
2
Vertriebswirtschaftliche Abhandlungen des Instituts für Industrielle Verbrauchsforschung und Vertriebsmethoden an der Technischen Universität Berlin
2
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
(Essentials of Marketing Series)
1
365
1
A Halsted Press Book
1
A Signet Book, Publ. by the New American Library
1
A. E. Res.
1
AMA reprint series
1
Advertising Association Monographs
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
American review of Soviet and Eastern European foreign trade : a journal of translations
1
Annual conference / Social Science Council, University of East Africa
1
Arbeitspapiere der Absatzwirtschaftlichen Institute der Wirtschaftsuniversität Wien, Institut für Werbewissenschaft und Marktforschung
1
Bankers' magazine
1
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ECONIS (ZBW)
343
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1
Computer models in advertising media selection
Gensch, Dennis H.
- In:
Journal of marketing research : JMR
5
(
1968
)
4
,
pp. 414-424
Persistent link: https://www.econbiz.de/10002228423
Saved in:
2
Integer goal
programming
in advertising media selection
Keown, Arthur J.
;
Duncan, Calvin P.
- In:
Decision sciences : DS
10
(
1979
)
4
,
pp. 577-592
Persistent link: https://www.econbiz.de/10002211987
Saved in:
3
Hard and soft constraints in media scheduling
Kluyver, Cornelis A. de
- In:
Journal of advertising research
18
(
1978
)
3
,
pp. 27-31
Persistent link: https://www.econbiz.de/10002225358
Saved in:
4
Discount effects on media plans
Kaplan, Robert S.
;
Shocker, Allan D.
- In:
Journal of advertising research
11
(
1971
)
3
,
pp. 37-43
Persistent link: https://www.econbiz.de/10002190826
Saved in:
5
A media selection model and its optimization by dynamic
programming
Little, John D. C.
;
Lodish, Leonard M.
- In:
Industrial management review : IMR
8
(
1966
)
1
,
pp. 15-23
Persistent link: https://www.econbiz.de/10002378836
Saved in:
6
Kurzbericht einer Untersuchung für den Bundesverband Druck e.V
1977
Persistent link: https://www.econbiz.de/10000547960
Saved in:
7
Some aspects of the acceptability of particular photographic models to the Bantu
Van der Reis, Alice Patricia
-
1972
Persistent link: https://www.econbiz.de/10000548124
Saved in:
8
Optimale Werbeprogrammplanung : Grundlagen und Entscheidungsmodelle
Junk, Hermann
-
1971
Persistent link: https://www.econbiz.de/10000555183
Saved in:
9
Specialty advertising in marketing
Herpel, George Lloyd
;
Collins, Richard A.
-
1972
Persistent link: https://www.econbiz.de/10000555911
Saved in:
10
Industrial advertising and publicity
Hart, Norman Arthur
-
1978
-
2. ed
Persistent link: https://www.econbiz.de/10000558405
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