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Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald; Higie, Robin A. - 1993
Persistent link: https://www.econbiz.de/10000876062
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A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company and the origins of market research
Ward, Douglas B. - 2010
Persistent link: https://www.econbiz.de/10003779313
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Special issue: Marketing history at the center
2009
Persistent link: https://www.econbiz.de/10003818771
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Qualitative historical research in marketing
Witkowski, Terrence H.; Jones, D. G. Brian - In: Handbook of qualitative research methods in marketing, (pp. 70-82). 2006
Persistent link: https://www.econbiz.de/10003445797
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Targeting and educating consumers in West Germany : market research by the Allensbach Institute up to the 1970s
Grube, Norbert - In: The voice of the citizen consumer : a history of market …, (pp. 75-95). 2011
Persistent link: https://www.econbiz.de/10008991239
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Between opinion and desire : Elle magazine's survey research in 1950s France
Coffin, Judith G. - In: The voice of the citizen consumer : a history of market …, (pp. 51-73). 2011
Persistent link: https://www.econbiz.de/10008991243
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Bitte forschen Sie weiter! : ein Rück-, Ein- und Ausblick auf die Marktforschung
Müller-Peters, Horst; Lübbert, Claas - In: Zukunft der Marktforschung : Entwicklungschancen in …, (pp. 1-13). 2015
Persistent link: https://www.econbiz.de/10011280774
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The rise of marketing and market research
Berghoff, Hartmut (contributor);  … - 2012 - 1. ed.
Persistent link: https://www.econbiz.de/10009660931
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Service(s) marketing research : developments and directions
Baron, Steve; Warnaby, Gary; Hunter-Jones, Philippa - In: International journal of management reviews : IJMR 16 (2014) 2, pp. 150-171
Persistent link: https://www.econbiz.de/10010380689
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Chinese retail policy
Williams, Mark - In: Retailing in emerging markets : a policy and strategy …, (pp. 200-221). 2015
Persistent link: https://www.econbiz.de/10010426413