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Do sympathy biases induce charitable giving? : the persuasive effects of advertising content

Sudhir, K.; Roy, Subroto; Cherian, Mathew - 2014

Persistent link: https://www.econbiz.de/10010257327

Do sympathy biases induce charitable giving? The effects of advertising content

Sudhir, K.; Roy, Subroto; Cherian, Mathew - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 849-869

Persistent link: https://www.econbiz.de/10011617432

The unintended side effects of regulating charities : donors penalise administrative burden almost as much as overheads

Samahita, Margaret; Lades, Leonhard K. - 2021

administrative expenses. The results of an experiment with a nationally representative sample (n = 1, 032) suggest that donors … increase transparency and accountability in the charity sector can have the unintended side effect of reducing charitable …

Persistent link: https://www.econbiz.de/10012437087

Experimental evidence for the effect of charity advertising on individual donations

Peng, Hui-Chun; Chen, Ya-Ju - In: The empirical economics letters : a monthly … 19 (2020) 6, pp. 623-630

Persistent link: https://www.econbiz.de/10012596695

Moral emotions and self-construal in charity advertising : communication on focus

Xu, Jie - In: Journal of promotion management : JPM 23 (2017) 4, pp. 557-574

Persistent link: https://www.econbiz.de/10011799278

Does Virtual Reality Increase Charitable Giving? An Experimental Study

Gürerk, Özgür - 2018

causes, and for fundraising. It is assumed that 360° videos experienced with VR devices create empathy and understanding, and … may increase donations. In this study, we test the new VR technique in a controlled lab experiment with real financial …

Persistent link: https://www.econbiz.de/10012932055