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1
Do sympathy biases induce charitable giving? : the persuasive effects of
advertising
content
Sudhir, K.
;
Roy, Subroto
;
Cherian, Mathew
-
2014
Persistent link: https://www.econbiz.de/10010257327
Saved in:
2
Do sympathy biases induce charitable giving? The effects of
advertising
content
Sudhir, K.
;
Roy, Subroto
;
Cherian, Mathew
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 849-869
Persistent link: https://www.econbiz.de/10011617432
Saved in:
3
The unintended side effects of regulating charities : donors penalise administrative burden almost as much as overheads
Samahita, Margaret
;
Lades, Leonhard K.
-
2021
administrative expenses. The results of an
experiment
with a nationally representative sample (n = 1, 032) suggest that donors … increase transparency and accountability in the
charity
sector can have the unintended side effect of reducing charitable …
Persistent link: https://www.econbiz.de/10012437087
Saved in:
4
Experimental evidence for the effect of
charity
advertising
on individual donations
Peng, Hui-Chun
;
Chen, Ya-Ju
- In:
The empirical economics letters : a monthly …
19
(
2020
)
6
,
pp. 623-630
Persistent link: https://www.econbiz.de/10012596695
Saved in:
5
Moral emotions and self-construal in
charity
advertising
: communication on focus
Xu, Jie
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011799278
Saved in:
6
Does Virtual Reality Increase Charitable Giving? An Experimental Study
Gürerk, Özgür
-
2018
causes, and for
fundraising
. It is assumed that 360° videos experienced with VR devices create empathy and understanding, and … may increase donations. In this study, we test the new VR technique in a controlled lab
experiment
with real financial …
Persistent link: https://www.econbiz.de/10012932055
Saved in:
7
The impact of guilt and shame in
charity
advertising
: the role of self-construal
Xu, Jie
- In:
Journal of philanthropy and marketing
27
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013093300
Saved in:
8
How preexisting beliefs and message involvement drive charitable donations : an integrated model
Van Steenburg, Eric
;
Spears, Nancy
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 209-251
Persistent link: https://www.econbiz.de/10012798648
Saved in:
9
Generous
charity
to preserve green image? : exploring linkage between strategic donations and environmental misconduct
Wu, Bao
;
Jin, Chenfei
;
Monfort, Abel
;
Hua, Danni
- In:
Journal of business research : JBR
131
(
2021
),
pp. 839-850
Persistent link: https://www.econbiz.de/10012545021
Saved in:
10
Examining the impact of differing guilt
advertising
appeals among the Generation Z cohort
Conlin, Ronald
;
Bauer, Steven
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10013268072
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