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Speaking up because it's my brand : examining employee brand psychological ownership and voice behavior in hospitality organizations
Xiong, Lina; So, Kevin Kam Fung; Wu, Luorong; King, Ceridwyn - In: International journal of hospitality management 83 (2019), pp. 274-282
Persistent link: https://www.econbiz.de/10012122098
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Enhancing employee voice to advance the hospitality organization's marketing capabilities : a multilevel perspective
King, Ceridwyn; So, Kevin Kam Fung; DiPietro, Robin B.; … - In: International journal of hospitality management 91 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012389118
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Employee based brand equity : a third perspective
King, Ceridwyn; Grace, Debra - In: Services marketing quarterly 30 (2009) 2, pp. 122-147
Persistent link: https://www.econbiz.de/10003846802
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Building and measuring employee-based brand equity
King, Ceridwyn; Grace, Debra - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 938-971
Persistent link: https://www.econbiz.de/10008650644
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Employee brand equity : scale development and validation
King, Ceridwyn; Grace, Debra; Funk, Daniel C. - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
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"That's not my job" : exploring the employee perspective in the development of brand ambassadors
Xiong, Lina; King, Ceridwyn; Piehler, Rico - In: International journal of hospitality management 35 (2013), pp. 348-359
Persistent link: https://www.econbiz.de/10010225771
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Examining the antecedents of positive employee brand-related attitudes and behaviours
King, Ceridwyn; Grace, Debra - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 469-488
Persistent link: https://www.econbiz.de/10009535670
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The effects of generational work values on employee brand attitude and behavior : a multi-group analysis
King, Ceridwyn; Murillo, Enrique; Lee, Hyemi - In: International journal of hospitality management 66 (2017), pp. 92-105
Persistent link: https://www.econbiz.de/10011810946
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Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina; King, Ceridwyn - In: International journal of hospitality management 68 (2018), pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
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Exploring how employee sense of brand community affects their attitudes and behavior
Xiong, Lina; King, Ceridwyn - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 4, pp. 567-596
Persistent link: https://www.econbiz.de/10012212578