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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

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Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

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Kamarulzaman, Yusniza; Veeck, Ann; Mumuni, Alhassan G.; … - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 400-411

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Interkulturelles Marketing : Wirkungszusammenhänge zwischen Kultur, Konsumverhalten und Marketing

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konzeptionellen Bezugsrahmen für ein interkulturelles Marketingmanagement und konstruiert eine Kulturkonzeption, die die … - Kulturorientiertes internationales Marketingmanagement …