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Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Marketing management : a cultural perspective
Peñaloza, Lisa (ed.); Özçaglar-Toulouse, Nil (ed.);  … - 2012
"Culture pervades consumption and marketing in ways that many marketing managers fail to appreciate. This book provides … a comprehensive introduction to marketing management through an interpretive cultural lens. In bringing culture to the … local contexts and emphasizes the importance of culture in understanding the varying marketing phenomena. This book …
Persistent link: https://www.econbiz.de/10009485798
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Interkulturelles Marketing : Wirkungszusammenhänge zwischen Kultur, Konsumverhalten und Marketing
Mennicken, Claudia - 2000 - 1. Aufl.
Marketing im Spannungsfeld zwischen globaler Standardisierung und lokaler Adaption bewegt. Claudia Mennicken entwickelt einen … konzeptionellen Bezugsrahmen für ein interkulturelles Marketingmanagement und konstruiert eine Kulturkonzeption, die die … Wirkungszusammenhänge zwischen Kultur, Konsumverhalten und Marketing systematisch erfasst. Die Autorin erarbeitet Ansätze zur Analyse des …
Persistent link: https://www.econbiz.de/10001508084
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Bundling im Marketing : Potentiale - Strategien - Käuferverhalten
Priemer, Verena M. - 2000
Persistent link: https://www.econbiz.de/10001401277
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Consumption and management : new discovery and applications
Wu, Bingxin - 2011
Persistent link: https://www.econbiz.de/10009381507
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Cause-Related Marketing : Case Studies From a Global Perspective
Galan-Ladero, M. Mercedes (ed.);  … - 2021 - 1st ed. 2021.
Theoretical Background: Introduction to Cause-Related Marketing -- Environmental Causes: Green Cause-Related Marketing … Bosques: "Leave Your Mark, a Reserve for More Reserves". Marketing Campaign to Recover Forests from Agentine Chaco -- The … Tensions in Cause-Related Marketing for Global Sustainability -- Social Causes (I): Covering Basic Needs: "Lighting Up Lives …
Persistent link: https://www.econbiz.de/10012496254
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Cause-related marketing : case Studies from a global perspective
Galan-Ladero, M. Mercedes (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012395722
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Handbook of Integrated CSR Communication
Terlutter, Ralf (ed.); Weder, Franzisca (ed.);  … - 2017
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a...
Persistent link: https://www.econbiz.de/10012396438