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Effekte von Anzeigenhäufungen...
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advertising
Werbung
13,774
Advertising
9,713
Werbewirkung
3,882
Advertising effects
3,825
Konsumentenverhalten
2,878
Consumer behaviour
2,872
Online-Marketing
1,785
Internet marketing
1,781
Theorie
1,423
Theory
1,392
Deutschland
1,036
USA
990
United States
839
Marketing
799
Markenführung
733
Brand management
729
Printwerbung
658
Print advertising
656
Marketingmanagement
644
Marketing management
625
Germany
571
Social Web
537
Social web
536
Preismanagement
481
Pricing strategy
481
Markenimage
453
Brand image
441
Markenartikel
424
Wettbewerb
411
Zielgruppe
366
Target group
352
Brand
342
Werbewirtschaft
319
Werbepsychologie
316
Competition
309
Öffentlichkeitsarbeit
293
Psychology of advertising
287
Advertising industry
283
Internet
283
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338
Free
145
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Article
536
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108
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1
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Article in journal
525
Aufsatz in Zeitschrift
525
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73
Arbeitspapier
63
Graue Literatur
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63
Aufsatz im Buch
6
Book section
6
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English
635
German
10
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Pagano, Marco
5
Soloveichik, Rachel
5
Adeola, Ogechi
4
Affeldt, Pauline Luise
4
Argentesi, Elena
4
Chintagunta, Pradeep K.
4
D'Annunzio, Anna
4
Dens, Nathalie
4
Eisend, Martin
4
Filistrucchi, Lapo
4
Knuth, Ingo
4
Pelsmacker, Patrick de
4
Russo, Antonio
4
Zhang, Jianxiong
4
Abdullahi, Shafiu Ibrahim
3
Durante, Ruben
3
Falkinger, Josef
3
Ivaldi, Marc
3
Jiménez-Martínez, Antonio
3
Jindal, Niket
3
Kerkhof, Anna
3
Kovbasyuk, Sergei
3
Nakamura, Leonard Isamu
3
Pieters, Rik
3
Pilelienė, Lina
3
Prasad, Ashutosh
3
Samuels, Jon D.
3
Septianto, Felix
3
Tang, Wansheng
3
Wedel, Michel
3
Zhang, Jiekai
3
Aichner, Thomas
2
Baccarella, Christian V.
2
Bacik, Radovan
2
Beal, Virginia
2
Bessen, James
2
Boerman, Sophie C.
2
Brady, Malcolm
2
Büschken, Joachim
2
Cavenaile, Laurent
2
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
2
Europäische Kommission / Generaldirektion Justiz und Verbraucher
2
Institut für Volkswirtschaftslehre <Ilmenau>
2
London School of Economics and Political Science
2
CESifo GmbH <München>
1
CentERdata
1
Chartered Insurance Institute
1
Deutschland / Bundesministerium für Wirtschaft und Technologie
1
Dialog Marketing Competence Center <Kassel>
1
Forschungsinstitut zur Zukunft der Arbeit <Bonn>
1
Friedrich-Ebert-Stiftung / Abteilung Wirtschafts- und Sozialpolitik
1
GfK Consortium
1
Institut für Betriebswirtschaftslehre <Augsburg> / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Wirtschaftsinformatik <2>
1
Institut für Marktorientierte Unternehmensführung <München>
1
Ipsos Mori consortium
1
Kommission der Europäischen Gemeinschaften
1
London Economics
1
Manchester Business School
1
Max-Planck-Institut für Ökonomik <Jena> / Abteilung Evolutionsökonomik
1
Munich Business School
1
Rand Europe
1
Technische Universität Braunschweig / Institut für Marketing
1
Universität <Koblenz
1
Universität <München> / Fakultät für Betriebswirtschaft
1
VVA Consulting
1
Wageningen Universiteit en Researchcentrum
1
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Published in...
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Journal of marketing communications
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
International journal of advertising : the quarterly review of marketing communications
24
Management science : journal of the Institute for Operations Research and the Management Sciences
22
International journal of advertising : the review of marketing communications
21
Journal of promotion management : JPM
18
Journal of marketing research : JMR
16
International journal of internet marketing and advertising : IJIMA
15
Journal of marketing
15
CESifo working papers
10
Journal of promotion management : innovations in planning and applied research
10
Psychology & marketing
9
Journal of marketing research
8
Journal of marketing management : MM
7
Journal of media business studies
7
Marketing science
7
Applied economics
6
International journal of marketing : IJM ; formerly Der Markt
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Health marketing quarterly
5
Journal of macromarketing
5
Journal of public policy & marketing
5
Health economics
4
History of retailing and consumption
4
International journal of consumer studies
4
International journal of technology marketing : IJTMkt
4
Journal of advertising research
4
Journal of global marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of travel and tourism marketing
4
Marketing i menedžment innovacij : m&mi
4
Springer eBook Collection
4
Tourism economics : the business and finance of tourism and recreation
4
Working papers / TSE : WP
4
Cogent business & management
3
Discussion papers / CEPR
3
Documentos de trabajo
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of procurement management
3
International journal of production research
3
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Source
All
ECONIS (ZBW)
606
USB Cologne (business full texts)
25
EconStor
10
ArchiDok
4
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1
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
2
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
3
Competitive pressure and profitability of newspaper publishing in 12 European countries
Björkroth, Tom
;
Grönlund, Mikko
- In:
Journal of media business studies
15
(
2018
)
4
,
pp. 254-277
Persistent link: https://www.econbiz.de/10012051041
Saved in:
4
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
5
A longitudinal examination of print advertising by professional accounting firms
Smith, Katherine Taken
;
Smith, L. Murphy
;
Prawito, Topaz
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10010520736
Saved in:
6
Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals
Zotos, Yorgos
;
Tsichla, Eirini
- In:
Journal of euromarketing
23
(
2014
)
3
,
pp. 35-58
Persistent link: https://www.econbiz.de/10010497694
Saved in:
7
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
8
The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
9
Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
10
Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
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