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~subject:"advertising"
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Advertising expenditure in 195...
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Subject
All
advertising
Marketing
31,464
Werbung
11,555
Advertising
11,362
Fiscal consolidation
8,220
Haushaltskonsolidierung
8,219
Consumer behaviour
4,815
Theorie
4,729
Theory
4,689
Konsumentenverhalten
4,581
Marketingmanagement
4,046
Werbewirkung
4,012
Advertising effects
3,944
Marketing management
3,830
Deutschland
3,609
Finanzpolitik
3,299
Fiscal policy
3,282
Germany
3,114
USA
2,906
United States
2,628
marketing
2,601
Öffentliche Schulden
2,577
Public debt
2,522
Internet marketing
2,472
Online-Marketing
2,472
EU-Staaten
1,909
EU countries
1,903
Brand management
1,490
Markenführung
1,459
Management
1,286
Strategisches Management
1,170
Agribusiness
1,111
Marktforschung
1,094
Relationship marketing
1,060
Beziehungsmarketing
1,024
Welt
1,015
Social Web
1,008
Social web
1,005
World
1,004
Wirkungsanalyse
983
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All
Free
581
Undetermined
573
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Article
949
Book / Working Paper
452
Other
6
Journal
1
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Article in journal
630
Aufsatz in Zeitschrift
630
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142
Arbeitspapier
77
Graue Literatur
77
Non-commercial literature
77
Article
16
research-article
16
Aufsatz im Buch
7
Book section
7
Aufsatzsammlung
6
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6
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5
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2
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2
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2
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2
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1
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1
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1
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English
955
Undetermined
423
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13
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6
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4
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4
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2
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1
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All
Russo, Antonio
13
Budzinski, Oliver
11
Falkinger, Josef
11
D'Annunzio, Anna
10
Filistrucchi, Lapo
10
Anderson, Simon P.
9
Lopez, Rigoberto A.
9
Pagano, Marco
9
Schmidtke, Richard
9
Kind, Hans Jarle
8
Lindstädt, Nadine
8
Liu, Yizao
8
Wilbur, Kenneth C.
8
Brown, Mark G.
7
Fluet, Claude
7
Nilssen, Tore
7
Snower, Dennis J.
7
Sørgard, Lars
7
Twomey, Paul
7
Zhu, Chen
7
Affeldt, Pauline Luise
6
Argentesi, Elena
6
Chintagunta, Pradeep K.
6
Emons, Winand
6
Flath, David
6
Galeotti, Andrea
6
Kerkhof, Anna
6
Kovbasyuk, Sergei
6
Lee, Jonq-Ying
6
Durante, Ruben
5
Estrada, Fernando
5
Horsky, Dan
5
Ivaldi, Marc
5
Prasad, Ashutosh
5
Soloveichik, Rachel
5
Zhang, Jiekai
5
Adeola, Ogechi
4
Alan, Sule
4
Cawley, John
4
Cemalcilar, Mehmet
4
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All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
C.E.P.R. Discussion Papers
15
CESifo
8
Agricultural and Applied Economics Association - AAEA
7
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
7
Center for Tobacco Control Research and Education, UC San Francisco
7
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
7
eSocialSciences
7
Department of Agricultural and Resource Economics, University of Connecticut
6
Florida Department of Citrus
6
Université Paris-Dauphine (Paris IX)
6
Centre for Industrial Economics (CIE), Økonomisk Institut
5
EconWPA
5
Economic Research Service, Department of Agriculture
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Institute for the Study of Labor (IZA)
4
NET Institute
4
School of Economics, Universiteit Utrecht
4
Tilburg University, Center for Economic Research
4
University of Virginia, Department of Economics
4
Centro Studi di Economia e Finanza (CSEF)
3
Institut for Miljø og Erhvervsøkonomi, Syddansk Universitet
3
Instituto Valenciano de Investigaciones Económicas (IVIE)
3
London School of Economics (LSE)
3
Tinbergen Institute
3
Tinbergen Instituut
3
Université Paris-Dauphine
3
Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO)
2
Centre for Analysis of Social Exclusion, LSE
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
Department of Econometrics and Business Statistics, Monash Business School
2
Department of Economics, Boston College
2
Department of Economics, Oxford University
2
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
2
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
2
Europäische Kommission / Generaldirektion Justiz und Verbraucher
2
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
2
HAL
2
Institut für Volkswirschaftlehre, Fakultät für Wirtschaftswissenschaften
2
Institut für Volkswirtschaftlehre, Fakultät für Wirtschaftswissenschaften
2
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Published in...
All
Marketing Science
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of marketing communications
37
International journal of advertising : the quarterly review of marketing communications
27
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
24
Management Science
21
Journal of promotion management : JPM
20
Journal of marketing research : JMR
18
Journal of marketing
17
MPRA Paper
17
CESifo Working Paper
16
International journal of internet marketing and advertising : IJIMA
16
CEPR Discussion Papers
15
CESifo working papers
13
Psychology & marketing
13
Journal of promotion management : innovations in planning and applied research
11
Marketing science
11
Journal of media business studies
10
Journal of marketing management : MM
9
Journal of marketing research
9
CESifo Working Paper Series
8
IZA Discussion Papers
8
Annals of Faculty of Economics
7
ERIM Report Series Research in Management
7
International Journal of Sports Marketing and Sponsorship
7
Journal of advertising research
7
University of California at San Francisco, Center for Tobacco Control Research and Education
7
Working Papers / eSocialSciences
7
Applied economics
6
Discussion papers / CEPR
6
International journal of marketing : IJM ; formerly Der Markt
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of public policy & marketing
6
Marketing i menedžment innovacij : m&mi
6
Ovidius University Annals, Economic Sciences Series
6
Research Papers 2005 and Before
6
Tinbergen Institute Discussion Papers
6
Agricultural and Resource Economics Review
5
CIE Discussion Papers
5
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Source
All
ECONIS (ZBW)
734
RePEc
505
EconStor
88
BASE
34
USB Cologne (business full texts)
25
Other ZBW resources
18
ArchiDok
4
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Showing
1
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10
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1,408
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date (newest first)
date (oldest first)
1
Myriam's "adverteasing" : on the performative power of
marketing
promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
2
Advertising
to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur
- In:
International journal of Islamic marketing and branding
5
(
2020
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
Saved in:
3
Islamic
advertising
in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
4
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
5
Social responsibility in
advertising
: a
marketing
communications student perspective
Kendrick, Alice
;
Fullerton, Jami A.
;
Kim, Yeo Jung
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10010204790
Saved in:
6
The art of
advertising
railwaxs : organisation and coordination in Britain's railway
marketing
, 1860 - 1910
Shin, Hiroki
- In:
Business history
56
(
2014
)
2
,
pp. 187-213
Persistent link: https://www.econbiz.de/10010337451
Saved in:
7
Boris Artzbasheff and the art of anthropomorphic
marketing
in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
8
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
9
High-tech
marketing
communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
10
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
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