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Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
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The effects of direct-to-consumer advertising of pharmaceuticals on adherence
Cardon, James H.; Showalter, Mark H. - In: Applied economics 47 (2015) 49/51, pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
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Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.; Sullivan, Helen W.; Berktold, Jennifer; … - In: Health marketing quarterly 38 (2021) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
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Causes and consequences of trust in direct-to-consumer prescription drug advertising
Ball, Jennifer Gerard; Manika, Danae; Stout, Patricia - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 216-247
Persistent link: https://www.econbiz.de/10011581139
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Can Viagra advertising make more babies? : direct-to-consumer advertising on public health outcomes
Kim, Tongil TI; Kc, Diwas Singh - In: Journal of marketing research 57 (2020) 4, pp. 599-616
Persistent link: https://www.econbiz.de/10012271749
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Direct-to-consumer advertising and the role of hope
Delbaere, Majorie; Willis, Erin - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 1/2, pp. 26-38
Persistent link: https://www.econbiz.de/10011618114
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A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse; Yencha, Christopher; Koppenhafer, Leslie; … - In: Journal of public policy & marketing 41 (2022) 4, pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
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The effect of regulated competition on pharmaceutical advertising and promotion
David, Guy; Markowitz, Sara - In: Eastern economic journal 41 (2015) 1, pp. 24-39
Persistent link: https://www.econbiz.de/10010489493
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Payments, promotion, and the purple pill
Ridley, David B. - In: Health economics 24 (2015) 1, pp. 86-103
Persistent link: https://www.econbiz.de/10011316672
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Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.; Leeflang, Peter - In: Applied economics 45 (2013) 22/24, pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405