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'It's in His Eyes' : The Negot...
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advertising
Werbewirkung
9,614
Advertising effects
9,385
Konsumentenverhalten
5,295
Consumer behaviour
5,273
Advertising
5,209
Werbung
5,178
Online-Marketing
2,326
Internet marketing
2,310
Markenführung
1,465
Brand management
1,459
Markenimage
1,318
Brand image
1,307
Markenartikel
1,035
Brand
1,029
Theorie
1,024
Social Web
1,014
Social web
1,013
Theory
996
Marketingmanagement
848
Marketing management
845
Printwerbung
671
Print advertising
670
Deutschland
631
USA
630
United States
620
Emotion
614
Celebrity endorsement
597
Celebrity-Werbung
597
Germany
579
Experiment
500
Zielgruppe
478
Target group
470
Marketing
428
Beziehungsmarketing
422
Fernsehwerbung
420
Relationship marketing
419
Television advertising
414
Viral marketing
384
Virales Marketing
382
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Online availability
All
Undetermined
253
Free
180
CC license
15
Type of publication
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Article
430
Book / Working Paper
121
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Article in journal
380
Aufsatz in Zeitschrift
380
Working Paper
42
Arbeitspapier
23
Graue Literatur
23
Non-commercial literature
23
Article
4
Aufsatz im Buch
4
Book section
4
Conference Paper
3
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2
Hochschulschrift
2
Konferenzbeitrag
2
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English
468
Undetermined
79
German
2
French
1
Romanian
1
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Affeldt, Pauline Luise
4
Argentesi, Elena
4
Dens, Nathalie
4
Eisend, Martin
4
Filistrucchi, Lapo
4
Flath, David
4
Non, Mariëlle C.
4
Pelsmacker, Patrick de
4
Reijmersdal, Eva A. van
4
Rozendaal, Esther
4
Russo, Antonio
4
Simonov, Andrey
4
Vikander, Nick
4
Benoît-Moreau, Florence
3
Boerman, Sophie C.
3
Chintagunta, Pradeep K.
3
Dubois, Pierre
3
Egger, Hartmut
3
Emons, Winand
3
Falkinger, Josef
3
Fluet, Claude
3
Griffith, Rachel
3
Halbheer, Daniel
3
Isaac, Mathew S.
3
Janssen, Maarten C.W.
3
Jindal, Niket
3
Kind, Hans Jarle
3
Larceneux, Fabrice
3
Nilssen, Tore
3
O'Connell, Martin
3
Parguel, Béatrice
3
Pilelienė, Lina
3
Sahni, Navdeep S.
3
Schweidel, David A.
3
Septianto, Felix
3
Sørgard, Lars
3
Wilbur, Kenneth C.
3
Abdullahi, Shafiu Ibrahim
2
Alina, Ghirvu
2
An, Eunkyung
2
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
C.E.P.R. Discussion Papers
7
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
6
Université Paris-Dauphine (Paris IX)
4
CESifo
2
Centre for Industrial Economics (CIE), Økonomisk Institut
2
Department of Agricultural and Resource Economics, University of Connecticut
2
Instituto Valenciano de Investigaciones Económicas (IVIE)
2
NET Institute
2
Tilburg University, Center for Economic Research
2
Tinbergen Institute
2
Tinbergen Instituut
2
Université Paris-Dauphine
2
CESifo GmbH <München>
1
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
1
Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO)
1
Centre d'Économie de la Sorbonne, Université Paris 1 (Panthéon-Sorbonne)
1
Centre for Globalisation Research (CGR), School of Business Management
1
Dipartimento di Management, Università Ca' Foscari Venezia
1
ESRC Centre for Business Research
1
EconWPA
1
Ekonomisk Historia, Handelshögskolan
1
Elinkeinoelämän Tutkimuslaitos (ETLA)
1
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
1
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
Institut for Miljø og Erhvervsøkonomi, Syddansk Universitet
1
Institut für Volkswirschaftlehre, Fakultät für Wirtschaftswissenschaften
1
Institute for the Study of Labor (IZA)
1
Institutt for samfunnsøkonomi, Norges Handelshøyskole (NHH)
1
Keleti Károly Gazdasági Kar, Óbudai Egyetem
1
London School of Economics (LSE)
1
Max-Planck-Institut für Ökonomik <Jena> / Abteilung Evolutionsökonomik
1
Nationalökonomisk Institut, Institut for Økonomi
1
School of Business and Economics, Loughborough University
1
School of Economics and Political Science, Universität St. Gallen
1
Technische Universität Braunschweig / Institut für Marketing
1
Toulouse School of Economics (TSE)
1
University of Bonn, Germany
1
University of Virginia, Department of Economics
1
University of Western Ontario, Economic Policy Research Institute
1
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Published in...
All
Journal of marketing communications
32
Marketing science
32
International journal of advertising : the quarterly review of marketing communications
22
International journal of advertising : the review of marketing communications
22
Journal of promotion management : JPM
15
Journal of marketing research : JMR
13
International journal of internet marketing and advertising : IJIMA
12
Journal of marketing
12
Journal of promotion management : innovations in planning and applied research
12
Psychology & marketing
11
Management science : journal of the Institute for Operations Research and the Management Sciences
9
MPRA Paper
8
CEPR Discussion Papers
7
Journal of marketing research
7
ERIM Report Series Research in Management
6
Annals of Faculty of Economics
5
Applied economics
5
CESifo Working Paper
5
CESifo working papers
5
Ovidius University Annals, Economic Sciences Series
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Economics Papers from University Paris Dauphine
4
Journal of global marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Tinbergen Institute Discussion Papers
4
Anale. Seria Stiinte Economice. Timisoara
3
Health marketing quarterly
3
Holistic Marketing Management Journal
3
IZA Discussion Papers
3
International journal of consumer studies
3
International journal of marketing : IJM ; formerly Der Markt
3
International journal of technology marketing : IJTMkt
3
Journal of euromarketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of interactive marketing
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of media business studies
3
Journal of travel and tourism marketing
3
Marketing i menedžment innovacij : m&mi
3
Papers on Economics and Evolution
3
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Source
All
ECONIS (ZBW)
412
RePEc
109
EconStor
26
USB Cologne (business full texts)
4
Showing
1
-
10
of
551
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date (oldest first)
1
Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
2
Japanese newspapers
Flath, David
-
2013
Persistent link: https://www.econbiz.de/10010465296
Saved in:
3
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
4
Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals
Zotos, Yorgos
;
Tsichla, Eirini
- In:
Journal of euromarketing
23
(
2014
)
3
,
pp. 35-58
Persistent link: https://www.econbiz.de/10010497694
Saved in:
5
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
6
A longitudinal examination of print advertising by professional accounting firms
Smith, Katherine Taken
;
Smith, L. Murphy
;
Prawito, Topaz
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10010520736
Saved in:
7
An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell
;
Lees, Gavin
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
Saved in:
8
Japanese newspapers
Flath, David
-
2019
Persistent link: https://www.econbiz.de/10012202815
Saved in:
9
Need to necessity : carriage advertising in the Gilded Age
Regan, J. Ward
- In:
History of retailing and consumption
5
(
2019
)
2
,
pp. 111-132
Persistent link: https://www.econbiz.de/10012171316
Saved in:
10
Advertising anxiety : Lucozade narratives in the 1939 newspaper promotion campaign
Lyon, Phil
- In:
History of retailing and consumption
10
(
2024
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10015048041
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