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Standardization, customization, and customer loyalty in service industry
Kasiri, Leila Agha; Shaheen Mansori - In: Journal of marketing analytics : JMA 4 (2016) 2/3, pp. 66-76
Persistent link: https://www.econbiz.de/10011662824
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The impact of brand equity on conversion behavior in the use of personal banking services: Case study of commercial banks in Vietnam
In: Journal of Risk and Financial Management 14 (2021) 8, pp. 1-14
, competitive advertising effectiveness and loyalty of customers act as intermediary factors. On that basis, the study makes a …
Persistent link: https://www.econbiz.de/10013201030
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The impact of country of origin on brand equity: An analysis of the wine sector
Passagem, Nadia; Crespo, Cátia Fernandes; Almeida, … - In: Wine Economics and Policy 9 (2020) 2, pp. 63-81
incorporates the influence of country of origin on brand equity dimensions, composed by brand loyalty, brand associations, brand … affects brand loyalty and perceived quality, but there is no significant effect on brand associations and brand awareness …
Persistent link: https://www.econbiz.de/10014485103
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The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa; Khan, Bilal Mustafa; Mishra, Prashant - In: International journal of Indian culture and business … 8 (2014) 3, pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
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The impact of customer engagement on retailer's brand equity components
Gallart-Camahort, Valentin; Callarisa-Fiol, Luis; … - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 127-138
Persistent link: https://www.econbiz.de/10013162659
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The impact of country of origin on brand equity : an analysis of the wine sector
Passagem, Nadia; Crespo, Cátia Fernandes; Almeida, … - In: Wine Economics and Policy 9 (2020) 2, pp. 63-81
incorporates the influence of country of origin on brand equity dimensions, composed by brand loyalty, brand associations, brand … affects brand loyalty and perceived quality, but there is no significant effect on brand associations and brand awareness …
Persistent link: https://www.econbiz.de/10012510953
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The impact of brand equity on conversion behavior in the use of personal banking services : case study of commercial banks in Vietnam
Thi Thu Cuc Nguyen - In: Journal of risk and financial management : JRFM 14 (2021) 8, pp. 1-14
, competitive advertising effectiveness and loyalty of customers act as intermediary factors. On that basis, the study makes a …
Persistent link: https://www.econbiz.de/10012626377
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Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan; Wong, IpKin Anthony; Prentice, Catherine; … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
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Studying the effect of country image on brand equity
Bozorginia, Rahman; Basirat, Mehdi - In: International journal of economic perspectives : IJEP 11 (2017) 3, pp. 1910-1919
Persistent link: https://www.econbiz.de/10012212120
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Do customer equity drivers affect customer relationship quality and customer relational outcomes in banking?
Al-Wugayan, Adel A. A. - In: International journal of electronic customer … 13 (2021) 1, pp. 1-29
Persistent link: https://www.econbiz.de/10012598021