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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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Competitive strategy and performance in Southern Ghana
Parnell, John A.; Spillan, John E.; Mensah, Edwin C. - In: International journal of management & enterprise … 13 (2014) 2, pp. 109-129
Persistent link: https://www.econbiz.de/10010484997
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E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos; Sfakianakis, Michael; Myloni, Barbara; … - In: International journal of internet marketing and … 13 (2019) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
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Strategic communication in MBA curricula : a qualitative study of student outcomes
Rennie, Kathleen D.; Byrum, Kristie; Tidwell, Matt; … - In: Journal of management education : a publication of the … 42 (2018) 5, pp. 594-617
Persistent link: https://www.econbiz.de/10011928325
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Strategic development and business process automation networks in Greek tele-companies
Katsonis, Nikolaos; Sfakianakis, Michael; Myloni, Barbara - In: Journal for international business and entrepreneurship … 11 (2018) 1, pp. 40-52
Persistent link: https://www.econbiz.de/10011879286
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Excel entertainment : a reflection of contemporary Bollywood
St-Jean Larouche, Valérie; Brunet, Johanne - In: International journal of arts management 17 (2015) 2, pp. 64-63
Persistent link: https://www.econbiz.de/10010515297
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Marketingaktivitäten deutscherBiotechnologie-Unternehmen
Trommsdorf, Volker - Technische Universität <Berlin> / Fachgebiet Marketing - 2002
Über 50 Prozent der befragten Biotechnologie-Unternehmen sind Neugründungen. Ein Drittel derUnternehmen ist als Spin-Off aus einer Universität oder einem wissenschaftlichen Forschungsinstituthervorgegangen, jedes sechste als Spin-Off aus einem Unternehmen oder Tochterunternehmen.• Der...
Persistent link: https://www.econbiz.de/10005865455
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Macrantha Sealant : a positioning strategy
Purandare, Shraddha - In: Asian journal of management cases 21 (2024) 1, pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
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Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos; Sfakianakis, Michael - In: International journal of electronic customer … 10 (2016) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
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In search of communication excellence : public relations' value, empowerment, and structure in strategic management
Tam, Lisa; Kim, Jeong-Nam; Grunig, James E.; Hall, … - In: Journal of marketing communications 28 (2022) 2, pp. 183-206
Persistent link: https://www.econbiz.de/10012872755