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A CONSUMER-BASED ASSESSMENT OF ALLIANCE PERFORMANCE: AN EXAMINATION OF CONSUMER VALUE, SATISFACTION AND POST-PURCHASE BEHAVIOR

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-firm alliances, how strategic alliances impact consumer value, satisfaction, and customer post-purchase behavior have yet to be … strategic alliances. The dissertation also contributes to the satisfaction literature. Scholars in this area have traditionally … viewed satisfaction as a cognitive response to the comparison of actual consumption experiences with some comparison standard …

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