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Reaching voters on social media : planning political advertising on Snapchat

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Teenagers' moral advertising literacy in an influencer marketing context

Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77

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Understanding consumers' social networking site usage

Gironda, John T.; Korgaonkar, Pradeep K. - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 571-605

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Trust and the online conversation : the case of online reviews

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Changing behaviours of Gen Z in the COVID-19 endemic era : do we need to change marketing approach?

Srivastava, R. K.; Bhanot, Sandeep - In: International journal of Indian culture and business … 32 (2024) 3, pp. 376-391

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"You'll never tweet alone": managing sports brands through social media

Parganas, Petros; Anagrostopoulos, Christos; Chadwick, Simon - In: The journal of brand management : an international journal 22 (2015) 7, pp. 551-568

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The use of social network sites as an e-recruitment tool

Melanthiou, Yioula; Pavlou, Fotis; Constantinou, Eleni - In: Journal of transnational management : the official … 20 (2015) 1, pp. 31-49

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Customer e-complaining behaviours using social media

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Exploring interactive communication using social media

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How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media

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