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The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer; Schultz, Carsten D.; Bormann, Patrick - In: International journal of internet marketing and … 13 (2019) 1, pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
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Rules of crowdsourcing : models, issues, and systems of control
Saxton, Gregory D.; Oh, Onook; Kishore, Rajiv - In: Information systems management 30 (2013) 1, pp. 2-20
Persistent link: https://www.econbiz.de/10009792097
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How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media
Cheong, Hyukjun; Park, Jin Seong - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 135-146
Persistent link: https://www.econbiz.de/10011416882
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The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas; Erlandsson, Susanna - In: Journal of marketing communications 21 (2015) 2, pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
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Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.; Carr, Caleb T. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
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An empirical examination of Web 2.0 technologies and its readiness for business
Kosalge, Parag - In: International journal of business information systems : … 19 (2015) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10011326760
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User-generated content as a research mode in tourism and hospitality applications : topics, methods, and software
Lu, Weilin; Stepchenkova, Svetlana - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 119-154
Persistent link: https://www.econbiz.de/10010526370
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Emotions and information diffusion in social media : sentiment of microblogs and sharing behavior
Stieglitz, Stefan; Dang Xuan, Linh - In: Journal of management information systems : JMIS 29 (2012/13) 4, pp. 217-247
Persistent link: https://www.econbiz.de/10009764538
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Determinants of social media website attractiveness
Wirtz, Bernd W.; Piehler, Robert; Ullrich, Sebastian - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 11-33
Persistent link: https://www.econbiz.de/10009766341
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Understanding social media business value, a prerequisite for social media selection
Nagle, Tadhg; Pope, Andrew - In: Journal of decision systems 22 (2013) 4, pp. 283-297
Persistent link: https://www.econbiz.de/10010239882