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social media
Social Web
20,565
Social web
20,534
Online-Marketing
13,128
Internet marketing
13,012
Consumer behaviour
7,721
Konsumentenverhalten
7,701
Relationship marketing
3,795
Beziehungsmarketing
3,791
Customer service
3,448
Electronic Commerce
3,358
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3,153
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3,055
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2,870
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2,868
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2,784
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2,780
Soziales Netzwerk
2,464
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2,334
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2,333
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2,254
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2,224
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1,900
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1,899
Social media
1,749
Digitalisierung
1,738
Customer satisfaction
1,684
Digitization
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Kundenzufriedenheit
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1,583
Deutschland
1,580
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1,525
Germany
1,517
Marketingmanagement
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Marketing management
1,476
Markenimage
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Rita, Paulo
8
Kunkel, Thilo
7
Adena, Maja
5
Etter, Michael
5
Ghose, Anindya
5
Hager, Anselm
5
Hazari, Sunil
5
Morales, Juan S.
5
Petrova, Maria
5
Rui, Huaxia
5
Saxton, Gregory D.
5
Schweidel, David A.
5
Stephen, Andrew T.
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Yan, Grace
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Adeola, Ogechi
4
Camilleri, Mark Anthony
4
Dennis, Alan
4
Dwivedi, Yogesh Kumar
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Enikolopov, Ruben
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Gu, Bin
4
Harrigan, Paul
4
Hinson, Robert
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Kamboj, Shampy
4
Kerkhof, Anna
4
Loureiro, Sandra Maria Correia
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Luo, Xueming
4
Masciandaro, Donato
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Münster, Johannes
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Naraine, Michael L.
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Qiu, Liangfei
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Rahman, Zillur
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Romelli, Davide
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Rubera, Gaia
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Samahita, Margaret
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Schivinski, Bruno
4
Sethna, Beheruz N.
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Wang, Tawei
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Watanabe, Nicholas M.
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Whinston, Andrew B.
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Wirtz, Bernd W.
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Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
German Institute of Development and Sustainability
1
International Institute of Social and Economic Sciences
1
International Telecommunications Society
1
Nordic Council of Ministers
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International journal of internet marketing and advertising : IJIMA
59
Information systems research : ISR
35
International journal of business information systems : IJBIS
35
Journal of marketing communications
33
Journal of promotion management : innovations in planning and applied research
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
International journal of advertising : the review of marketing communications
23
Journal of management information systems : JMIS
22
International journal of technology marketing : IJTMkt
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of organizational computing and electronic commerce
20
International journal of electronic marketing and retailing : IJEMR
19
CESifo working papers
18
Cogent business & management
18
Journal of internet commerce
18
Journal of marketing
18
Journal of marketing management : MM
17
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
17
Health marketing quarterly
16
Journal of travel and tourism marketing
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of hospitality marketing & management
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Discussion paper series / IZA
14
Management information systems : mis quarterly
14
Psychology & marketing
14
International journal of market research
13
Administrative Sciences : open access journal
12
Journal of strategic marketing
12
New technology, work and employment
12
Discussion papers / CEPR
11
European Sport management quarterly : ESMQ
11
Journal of information & knowledge management : JIKM
11
Journal of nonprofit & public sector marketing
11
Journal of promotion management : JPM
11
International journal of business communication : IJBC ; a publication of the Association of Business Communication
10
International journal of consumer studies
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing research
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
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ECONIS (ZBW)
1,690
EconStor
2
RePEc
2
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1
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
2
Telling tales : online comic and gripe story-sharing by service workers about difficult customers
Sayers, Janet Grace
;
Fachira, Ira
- In:
New technology, work and employment
30
(
2015
)
2
,
pp. 128-144
Persistent link: https://www.econbiz.de/10011339447
Saved in:
3
Racial bias in customer service : evidence from twitter
Gunarathne, Priyanga
;
Rui, Huaxia
;
Seidmann, Abraham
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10013188240
Saved in:
4
Understanding the conceptualisation and strategies of service recovery processes in service organisations
Anwar, Sohail
- In:
International journal of services, economics and management
14
(
2023
)
2
,
pp. 175-197
Persistent link: https://www.econbiz.de/10014311637
Saved in:
5
"Doesn't really answer my question ..." : exploring customer service interactions on twitter
Lutzky, Ursula
- In:
International journal of business communication : IJBC …
61
(
2024
)
1
,
pp. 92-114
Persistent link: https://www.econbiz.de/10014635467
Saved in:
6
Understanding consumers' social networking site usage
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
Saved in:
7
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
8
Changing behaviours of Gen Z in the COVID-19 endemic era : do we need to change marketing approach?
Srivastava, R. K.
;
Bhanot, Sandeep
- In:
International journal of Indian culture and business …
32
(
2024
)
3
,
pp. 376-391
Persistent link: https://www.econbiz.de/10015064709
Saved in:
9
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros
;
Anagrostopoulos, Christos
;
Chadwick, Simon
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
Saved in:
10
The use of social network sites as an e-recruitment tool
Melanthiou, Yioula
;
Pavlou, Fotis
;
Constantinou, Eleni
- In:
Journal of transnational management : the official …
20
(
2015
)
1
,
pp. 31-49
Persistent link: https://www.econbiz.de/10011398163
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