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1
Models for responses of customers with a constant rate
Indow, Tarow
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 498-502
Persistent link: https://www.econbiz.de/10003160506
Saved in:
2
Dynamic analysis of consumer response to marketing strategies
Hauser, John R.
;
Wisniewski, Kenneth J.
- In:
Management science : journal of the Institute for …
28
(
1982
)
5
,
pp. 455-486
Persistent link: https://www.econbiz.de/10002844266
Saved in:
3
New way to measure consumersʹ judgments
Green, Paul E.
;
Wind, Yoram
- In:
Harvard business review : HBR
53
(
1975
)
4
,
pp. 107-117
Persistent link: https://www.econbiz.de/10002539769
Saved in:
4
Toward a normative model of promotional decision making
Aaker, David A.
- In:
Management science : journal of the Institute of …
19
(
1973
)
6
,
pp. 593-603
Persistent link: https://www.econbiz.de/10001784225
Saved in:
5
Market segmentation using models of multidimensional purchasing behavior
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Journal of marketing
38
(
1974
)
4
,
pp. 17-28
Persistent link: https://www.econbiz.de/10001920538
Saved in:
6
Consumers, markets and marketplaces
Powell, Helen
- In:
Promotional culture and convergence : markets, methods, …
,
(pp. 23-50)
.
2013
Persistent link: https://www.econbiz.de/10009736344
Saved in:
7
Die Kritik des Consumerism an der
Marktforschung
Müller-Heumann, G.
- In:
Esomar congress
(
1974
),
pp. 133-147
Persistent link: https://www.econbiz.de/10003637415
Saved in:
8
Market research and consumer attitudes
Nelson, Elizabeth
- In:
Marketing and the consumer movement
,
(pp. 88-96)
.
1978
Persistent link: https://www.econbiz.de/10003639420
Saved in:
9
Das Kundenforum : qualitatives Praxisinstrument mit Potenzial
Redler, Jörn
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
5
,
pp. 45-47
Persistent link: https://www.econbiz.de/10003770265
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10
Analysis of consumer purchase data : a Bayesian approach
Morrison, Donald G.
- In:
Industrial management review : IMR
9
(
1968
)
2
,
pp. 31-40
Persistent link: https://www.econbiz.de/10002506233
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