Similar Search Results

Indow, Tarow - In: Journal of marketing research : JMR 7 (1970) 4, pp. 498-502

Persistent link: https://www.econbiz.de/10003160506

Hauser, John R.; Wisniewski, Kenneth J. - In: Management science : journal of the Institute for … 28 (1982) 5, pp. 455-486

Persistent link: https://www.econbiz.de/10002844266

Green, Paul E.; Wind, Yoram - In: Harvard business review : HBR 53 (1975) 4, pp. 107-117

Persistent link: https://www.econbiz.de/10002539769

Aaker, David A. - In: Management science : journal of the Institute of … 19 (1973) 6, pp. 593-603

Persistent link: https://www.econbiz.de/10001784225

Blattberg, Robert C.; Sen, Subrata K. - In: Journal of marketing 38 (1974) 4, pp. 17-28

Persistent link: https://www.econbiz.de/10001920538

Powell, Helen - In: Promotional culture and convergence : markets, methods, …, (pp. 23-50). 2013

Persistent link: https://www.econbiz.de/10009736344

Müller-Heumann, G. - In: Esomar congress (1974), pp. 133-147

Persistent link: https://www.econbiz.de/10003637415

Nelson, Elizabeth - In: Marketing and the consumer movement, (pp. 88-96). 1978

Persistent link: https://www.econbiz.de/10003639420

Redler, Jörn - In: Planung & Analyse : Zeitschrift für Marktforschung und … 35 (2008) 5, pp. 45-47

Persistent link: https://www.econbiz.de/10003770265

Morrison, Donald G. - In: Industrial management review : IMR 9 (1968) 2, pp. 31-40

Persistent link: https://www.econbiz.de/10002506233