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Berry, William L.; Hill, Terry J.; Klompmaker, Jay E. - In: International journal of operations & production … 15 (1995) 3, pp. 4-15

Persistent link: https://www.econbiz.de/10006862968

REGULAR FEATURES - Reply to the Comment

Hill, Terry J.; Menda, Rafael; Dilts, David M. - In: Interfaces : the INFORMS journal on the practice of … 29 (1999) 6, pp. 129-132

Persistent link: https://www.econbiz.de/10006292020

ARTICLES - Using Product Profiling to Illustrate Manufacturing-Marketing Misalignment - A pharmaceutical company uses product profiling to improve the fit between marketing and man...

Hill, Terry J.; Menda, Rafael; Dilts, David M. - In: Interfaces : the INFORMS journal on the practice of … 28 (1998) 4, pp. 47-63

Persistent link: https://www.econbiz.de/10006304085

Predicting audience exposure to spot TV advertising schedules

Headen, Robert S.; Klompmaker, Jay E.; Teel jr., Jesse E. - In: Journal of marketing research : JMR 14 (1977) 1, pp. 1-9

Persistent link: https://www.econbiz.de/10002738495

Test marketing in new product development

Klompmaker, Jay E.; Hughes, G. David; Haley, Russell I. - In: Harvard business review : HBR 54 (1976) 3, pp. 128-138

Persistent link: https://www.econbiz.de/10002233912

Was bringen Markttests?

Klompmaker, Jay E.; Hughes, G. David; Haley, Russel I. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1983) 2, pp. 77-85

Persistent link: https://www.econbiz.de/10003568782

Value, not Volume - Aligning prices with value boosts the bottom line.

Klompmaker, Jay E.; Rodgers, William H.; Nygren, Anthony E. - In: Marketing management : a quarterly business management … 12 (2003) 3, pp. 45-48

Persistent link: https://www.econbiz.de/10007232767

Selling to Senior Executives: Part 2 - Establishing credibility is the key to ensuring return access to senior executives.

Bistritz, Stephen J.; Gardner, Alston; Klompmaker, Jay E. - In: Marketing management : a quarterly business management … 7 (1998) 3, pp. 19-28

Persistent link: https://www.econbiz.de/10007247311

Selling to Senior Executives: Part 1 - These days, it's the right approach not the right product that gets you in the door.

Gardner, Alston; Bistritz, Stephen J.; Klompmaker, Jay E. - In: Marketing management : a quarterly business management … 7 (1998) 2, pp. 10-21

Persistent link: https://www.econbiz.de/10007247870

Open Order Due Date Maintenance in MRP Systems

Penlesky, Richard J.; Berry, William L.; Wemmerlöv, Urban - In: Management Science 35 (1989) 5, pp. 571-584

This paper is concerned with the problem of maintaining open order due dates in job shops that plan and schedule their operations using Material Requirements Planning (MRP) methodology. Two different techniques for dealing with open order due date changes are analyzed using customer service...

Persistent link: https://www.econbiz.de/10009203949