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Consumer behaviour
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DeSarbo, Wayne
88
Bijmolt, Tammo H. A.
64
DeSarbo, Wayne S.
57
Chatterjee, Rabikar
32
Jedidi, Kamel
16
Wedel, Michel
16
Desarbo, Wayne S.
15
Kim, Juyoung
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12
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10
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10
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9
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9
Park, Joonwook
9
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7
Dorotic, Matilda
7
Scott, Crystal J.
7
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6
Ebbes, Peter
6
Fong, Duncan
6
Leeflang, Peter
6
Wang, Qiong
6
Young, Martin R.
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Carroll, J.
5
Eliashberg, Jehoshua
5
Green, Paul E.
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Lee, Sanghyun
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Madrigal, Robert
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Song, Michael
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4
Govind, Rahul
4
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4
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4
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Psychometrika
30
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5
Fundamentals of marketing research ; Vol. 6
4
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3
The journal of product innovation management : an international publication of the Product Development & Management Association
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Customer engagement marketing
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Decision sciences : DS
2
European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Interfaces : the INFORMS journal on the practice of operations research
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Journal of retailing
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Quantitative Marketing and Economics
2
Asia Pacific Journal of Marketing and Logistics
1
Conjoint measurement : methods and applications
1
European Journal of Marketing
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ECONIS (ZBW)
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RePEc
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OLC EcoSci
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1
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
2
Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
;
Bijmolt, …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
Saved in:
3
Creating lift versus building the base : current trends in marketing dynamics
Leeflang, Peter
;
Bijmolt, Tammo H. A.
;
Doorn, Jenny van
; …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
Saved in:
4
Acquisition patterns of financial products : a longitudinal investigation
Paas, Leonard J.
;
Bijmolt, Tammo H. A.
;
Vermunt, Jeroen K.
- In:
Journal of economic psychology : research in economic …
28
(
2007
)
2
,
pp. 229-241
Persistent link: https://www.econbiz.de/10003580611
Saved in:
5
Targeting and timing promotional activities: an agent-based model for the takeoff of new products
Delre, S. A.
;
Jager, Wander
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 826-835
Persistent link: https://www.econbiz.de/10003499753
Saved in:
6
The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541421
Saved in:
7
A comparison of multidimensional scaling methods for perceptual mapping
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541504
Saved in:
8
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
Saved in:
9
Staying power of churn prediction models
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 198-208
Persistent link: https://www.econbiz.de/10008650983
Saved in:
10
Analytics for customer engagement
Bijmolt, Tammo H. A.
;
Leeflang, Peter
;
Block, Frank
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10008652111
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