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Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
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Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna; Van Osselaer, Stijn M. J.; Bijmolt, … - In: Journal of marketing 73 (2009) 4, pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
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Creating lift versus building the base : current trends in marketing dynamics
Leeflang, Peter; Bijmolt, Tammo H. A.; Doorn, Jenny van; … - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
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Acquisition patterns of financial products : a longitudinal investigation
Paas, Leonard J.; Bijmolt, Tammo H. A.; Vermunt, Jeroen K. - In: Journal of economic psychology : research in economic … 28 (2007) 2, pp. 229-241
Persistent link: https://www.econbiz.de/10003580611
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Targeting and timing promotional activities: an agent-based model for the takeoff of new products
Delre, S. A.; Jager, Wander; Bijmolt, Tammo H. A.; … - In: Journal of business research : JBR 60 (2007) 8, pp. 826-835
Persistent link: https://www.econbiz.de/10003499753
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The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.; Wedel, Michel - 2007
Persistent link: https://www.econbiz.de/10003541421
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A comparison of multidimensional scaling methods for perceptual mapping
Bijmolt, Tammo H. A.; Wedel, Michel - 2007
Persistent link: https://www.econbiz.de/10003541504
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Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel; Vriens, Marco; Bijmolt, Tammo H. A.; … - 2007
Persistent link: https://www.econbiz.de/10003541612
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Staying power of churn prediction models
Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: Journal of interactive marketing : a quarterly … 24 (2010) 3, pp. 198-208
Persistent link: https://www.econbiz.de/10008650983
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Analytics for customer engagement
Bijmolt, Tammo H. A.; Leeflang, Peter; Block, Frank; … - In: Journal of service research : JSR 13 (2010) 3, pp. 341-356
Persistent link: https://www.econbiz.de/10008652111