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The threshold effect of advertising on the intensity of price promotions : using a rational expectations model
Chen, Guan-ru - In: The journal of media economics 24 (2011) 2, pp. 98-110
Persistent link: https://www.econbiz.de/10009297089
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Examining retail on shelf availabiltiy : promotional impact and a call for research
Ettouzani, Younes; Yates, Nicola; Mena, Carlos - In: International journal of physical distribution & … 42 (2012) 3, pp. 213-243
Persistent link: https://www.econbiz.de/10009562312
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Mythic agency and retail conquest
Dobscha, Susan; Foxman, Ellen R. - In: Journal of retailing 88 (2012) 2, pp. 291-307
Persistent link: https://www.econbiz.de/10009562804
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Reducing out-of-stocks for promotions : a promotions demand forecasting model and a logistics control system
Loo, Merijn van; Van Woensel, Tom - In: Recent developments in supply chain management, (pp. 185-201). 2008
Persistent link: https://www.econbiz.de/10003746142
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Consumers' product-locating behavior : exploring the application of signal detection theory
Liu, Sandra S.; Chen, Jie; Melara, Robert D.; Massara, … - In: Psychology & marketing 25 (2008) 6, pp. 506-520
Persistent link: https://www.econbiz.de/10003735891
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The impact of product substitution and retail capacity on the timing and depth of price promotions : theory and evidence
Gümüş, Mehmet; Kaminsky, Philip; Mathur, Sameer - In: International journal of production research 54 (2016) 7/8, pp. 2108-2135
Persistent link: https://www.econbiz.de/10011495815
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Retail shopping behaviour : understanding the role of regulatory focus theory
Das, Gopal - In: The international review of retail, distribution and … 25 (2015) 4, pp. 431-445
Persistent link: https://www.econbiz.de/10011407091
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The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen; Sanchez-Soriano, Joaquin; … - In: Journal of marketing channels : ... distribution … 22 (2015) 3, pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
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Retail shopper marketing: the future of promotional flyers
Ziliani, Cristina; Ieva, Marco - In: International journal of retail & distribution management 43 (2015) 6, pp. 488-502
Persistent link: https://www.econbiz.de/10011387793
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Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia; Behe, Bridget K.; Minahan, Stella; … - In: International journal of retail & distribution management 43 (2015) 6, pp. 561-574
Persistent link: https://www.econbiz.de/10011388065