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Markenführung
12,532
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Esch, Franz-Rudolf
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63
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56
Burmann, Christoph
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Phau, Ian
47
Keller, Kevin Lane
45
Merrilees, Bill
41
Bang, Nguyen
40
Loureiro, Sandra Maria Correia
40
Bruhn, Manfred
34
Diamantopoulos, Adamantios
34
Ko, Eunju
33
Mukherjee, Arijit
33
Sattler, Henrik
32
Gemünden, Hans Georg
31
Romaniuk, Jenni
31
Vrontis, Demetris
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Balmer, John M. T.
30
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Gierl, Heribert
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Han, Heesup
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Veloutsou, Cleopatra
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Christodoulides, George
28
Homburg, Christian
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Rahman, Zillur
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Völckner, Franziska
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Bauer, Hans H.
27
Guzman, Francisco
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Pelsmacker, Patrick de
27
Meffert, Heribert
26
Ahlert, Dieter
25
Kraus, Sascha
25
Wiedmann, Klaus-Peter
25
Paul, Justin
24
Dens, Nathalie
23
Fetscherin, Marc
23
Herrmann, Andreas
23
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Technische Universität <München> / Lehrstuhl für Fördertechnik Materialfluß Logistik
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ToKnowPress
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Institut für Wirtschaftsinformatik <Sankt Gallen>
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2
Chartered Insurance Institute
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Deutsches Zentrum für Altersfragen
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Eidgenössisches Institut für Geistiges Eigentum
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Institut für Management <Berlin, Humboldt-Universität>
1
Intargia GmbH
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Northeastern Agricultural and Resource Economics Association - NAREA
1
OECD / Committee on Information, Computer and Communications Policy / Working Party on Telecommunication and Information Services Policies
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1
Universität <Köln> / Seminar für Wirtschaftsinformatik, insbesondere Informationsmanagement
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Journal of business research : JBR
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The journal of brand management : an international journal
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Journal of retailing and consumer services
488
The journal of product & brand management
410
International journal of industrial organization
194
Industrial marketing management : the international journal for industrial and high-tech firms
193
Psychology & marketing
184
European journal of marketing : EJM
175
Asia Pacific journal of marketing and logistics
152
Journal of strategic marketing
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Journal of marketing management : MM
146
International journal of hospitality management
141
Marketing intelligence & planning
138
Journal of marketing communications
135
Tourism management : research, policies, practice
131
Journal of marketing
127
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
International journal of project management : the journal of The International Project Management Association
123
Journal of travel and tourism marketing
121
Harvard business review : HBR
118
Harvard-Business-Manager : das Wissen der Besten
118
Journal of the Academy of Marketing Science
111
The international review of retail, distribution and consumer research
111
International journal of retail & distribution management
110
Economics letters
105
The IUP journal of brand management : IJBRM
105
Journal of international consumer marketing
100
Journal of fashion marketing and management
99
Business horizons
97
Journal of advertising research
96
Marketing letters : a journal of research in marketing
95
International marketing review
94
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Cogent business & management
93
International journal of consumer studies
93
The service industries journal
93
The journal of consumer marketing
92
Journal of retailing
91
Review of industrial organization : RIO
90
Journal of business ethics : JOBE
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ECONIS (ZBW)
31,347
RePEc
225
EconStor
82
USB Cologne (business full texts)
20
OLC EcoSci
14
Other ZBW resources
14
BASE
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1
Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut
;
Yang, Deli
;
Fryxell, Gerald
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
Saved in:
2
Effect of consumers' personality on store brand choice in grocery stores : insights from France and Germany
Winter, Sophie T.
;
Grebitus, Carola
- In:
Journal of international food & agribusiness marketing
31
(
2019
)
4
,
pp. 400-416
Persistent link: https://www.econbiz.de/10012181003
Saved in:
3
A study of factors for private label brands' success in food, grocery and apparels
Ajay Singh
;
De, Debdeep
- In:
International journal of management practice : IJMP
9
(
2016
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10011591733
Saved in:
4
How consumers reconcile discordant food retailer brand images
Beresford, Paul
;
Hirst, Craig
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1104-1124
Persistent link: https://www.econbiz.de/10012395426
Saved in:
5
Branding and rebranding - grocery market perspective
Mróz-Gorgoń, Barbara
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
15
(
2016
)
4
,
pp. 117-126
Persistent link: https://www.econbiz.de/10011648102
Saved in:
6
A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
Saved in:
7
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
8
Branding before the brand : marks, imitations and counterfeits in pre-modern Europe
Belfanti, Carlo
- In:
Business history
60
(
2018
)
8
,
pp. 1127-1146
Persistent link: https://www.econbiz.de/10012042116
Saved in:
9
The impact of perceived counterfeit luxury brand proliferation on luxury brand values and patronage intention
Srisomthavil, Natee
;
Nuttapol Assarut
- In:
Market : review for marketing theory and practice
30
(
2018
)
1
,
pp. 41-60
Persistent link: https://www.econbiz.de/10011994706
Saved in:
10
Refining brand strategy : insights into how the "informed poseur" legitimizes purchasing counterfeits
Lee, Yangim
;
Trim, Peter R. J.
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 595-613
Persistent link: https://www.econbiz.de/10012060170
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