//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
57,555
Konsumentenverhalten
54,580
Brand management
7,537
Markenführung
7,488
Relationship marketing
7,457
Beziehungsmarketing
7,418
Brand image
6,251
Markenimage
6,181
Markenartikel
6,158
Brand
5,755
Customer satisfaction
4,968
Kundenzufriedenheit
4,802
Theory
4,492
Theorie
4,484
Online-Handel
4,389
Online retailing
4,386
Social Web
4,117
Social web
4,116
USA
4,060
Youth
3,988
United States
3,978
Internet marketing
3,865
Service quality
3,865
Online-Marketing
3,846
Dienstleistungsqualität
3,815
Jugendliche
3,771
Retail trade
3,329
Einzelhandel
3,286
Werbewirkung
3,011
Advertising effects
3,010
E-commerce
2,747
Emotion
2,735
Electronic Commerce
2,728
Advertising
2,494
Viral marketing
2,369
Virales Marketing
2,369
Experiment
2,367
Werbung
2,335
Fashion
2,131
Confidence
2,104
more ...
less ...
Online availability
All
Undetermined
32,192
Free
5,801
Type of publication
All
Article
Book / Working Paper
38,114
Journal
302
Other
22
Type of publication (narrower categories)
All
Article in journal
54,987
Aufsatz in Zeitschrift
54,987
Aufsatz im Buch
6,210
Book section
6,210
research-article
2,634
Conference paper
490
Konferenzbeitrag
490
Case study
240
Fallstudie
240
Reprint
198
review-article
188
Article
183
conceptual-paper
161
review
136
case-report
108
Collection of articles of several authors
60
Sammelwerk
60
viewpoint
54
Systematic review
41
Übersichtsarbeit
41
Rezension
29
non-article
23
Interview
21
Mehrbändiges Werk
20
Multi-volume publication
20
Market information
18
Marktinformation
18
Bibliografie enthalten
17
Bibliography included
17
technical-paper
12
Congress Report
9
Conference proceedings
7
Konferenzschrift
7
Festschrift
5
Biografie
3
Biography
2
Nachruf
2
Statistik
2
Thesis
2
back-matter
2
more ...
less ...
Language
All
English
62,251
German
2,561
Undetermined
1,493
French
268
Spanish
110
Italian
41
Portuguese
19
Russian
16
Romanian
11
Hungarian
10
Polish
10
Dutch
7
Czech
5
Bulgarian
4
Croatian
4
Serbian
4
Norwegian
3
Slovenian
3
Swedish
3
Arabic
2
Danish
2
Kazakh
2
Bosnian
1
Finnish
1
Lithuanian
1
Macedonian
1
more ...
less ...
Author
All
Han, Heesup
121
Mattila, Anna S.
106
Phau, Ian
97
Gierl, Heribert
83
Khare, Arpita
80
Lusk, Jayson L.
75
Belk, Russell W.
71
Herrmann, Andreas
67
Loureiro, Sandra Maria Correia
67
Dwivedi, Yogesh Kumar
66
Grewal, Dhruv
66
Nayga, Rodolfo M.
65
Ko, Eunju
63
Laroche, Michel
62
Septianto, Felix
61
Jang, Soocheong
59
Bagozzi, Richard P.
57
Paul, Justin
57
Pelsmacker, Patrick de
54
Walsh, Gianfranco
54
Choi, Tsan-Ming
52
Diamantopoulos, Adamantios
50
Goldsmith, Ronald E.
50
Foxall, Gordon R.
49
Hollebeek, Linda D.
49
Chan, Kara
48
Bruwer, Johan
47
Sharma, Piyush
47
Kim, Jungkeun
46
Wiedmann, Klaus-Peter
46
Dennis, Charles
44
Rajagopal
44
Rahman, Zillur
43
Thaichon, Park
43
Das, Gopal
41
Grunert, Klaus G.
41
Ko, Yong Jae
41
Vrontis, Demetris
41
Bang, Nguyen
40
Moschis, George P.
40
more ...
less ...
Institution
All
ToKnowPress
5
Princeton University Press
2
Bjuro za patenti i marki
1
COVID-19-Consumer Law Research Group
1
Carrefour
1
Cebu / Study Team
1
Center for the Study of Living Standards (CSLS)
1
Centrafarm
1
College of Law and Business
1
Colloque Changements Démographiques et Géographiques de la Population de la France <1985, Poitiers>
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Eidgenössisches Institut für Geistiges Eigentum
1
Exxon
1
Fakulteta za Management, Univerza na Primorskem
1
INFER, International Network for Economic Research
1
Industridepartementet
1
Institut Arbeit und Technik <Gelsenkirchen>
1
International Geographical Union / Commission on Population Geography
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Markenenverband
1
Markenverband
1
Movimentos <Körperschaft>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
Patent Office
1
School of Marketing and International Business
1
University of Newcastle
1
University of Western Sydney
1
University of the Philippines Mindanao
1
Vereinigte Staaten / Department of Commerce / Public Advisory Committee for Trademark Affairs
1
Vereinigten Staaten / Treasury Department / Bureau of Customs
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2,075
Journal of retailing and consumer services
1,962
International journal of consumer studies
784
International journal of hospitality management
732
Psychology & marketing
678
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
447
The journal of product & brand management
417
Journal of marketing research : JMR
406
Asia Pacific journal of marketing and logistics
396
European Journal of Marketing
385
European journal of marketing : EJM
380
Journal of fashion marketing and management
377
Journal of Consumer Marketing
375
Management science : journal of the Institute for Operations Research and the Management Sciences
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
342
Journal of travel and tourism marketing
332
Journal of international consumer marketing
328
Journal of marketing
328
Tourism management : research, policies, practice
325
Journal of retailing
321
Journal of marketing management : MM
317
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
315
Cogent business & management
308
International journal of retail & distribution management
303
Journal of marketing communications
302
Marketing letters : a journal of research in marketing
300
The international review of retail, distribution and consumer research
297
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
292
Young consumers : insight and ideas for responsible marketers
289
International Journal of Retail & Distribution Management
287
Journal of consumer behaviour : an international research review
280
Journal of the Academy of Marketing Science
275
Technological forecasting & social change : an international journal
274
Journal of economic psychology : research in economic psychology and behavioral economics
268
Journal of business ethics : JOBE
267
International journal of contemporary hospitality management
263
The journal of services marketing
259
Journal of hospitality marketing & management
253
more ...
less ...
Source
All
ECONIS (ZBW)
62,280
Other ZBW resources
3,340
RePEc
914
EconStor
183
BASE
67
OLC EcoSci
33
USB Cologne (business full texts)
4
more ...
less ...
Showing
1
-
10
of
66,821
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
2
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
3
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
4
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
5
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
6
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
7
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
8
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->