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Mass customization and guardrails : "you can not be all things to all people"
Çil, Eren B.; Pangburn, Michael S. - In: Production and operations management : an international … 26 (2017) 9, pp. 1728-1745
Persistent link: https://www.econbiz.de/10011747379
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Customers' online shopping preferences in mass customization
Aichner, Thomas; Coletti, Paolo - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10010256418
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Can mass customization slow fast fashion down? : the impact on time-to-disposal and willingness-to-pay
Alptekinoglu, Aydin; Stadler Blank, Ashley; Meloy, … - In: Journal of operations management 69 (2023) 8, pp. 1320-1341
Persistent link: https://www.econbiz.de/10014475542
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Producer-buyer interaction under mass customization : analysis through automotive industry
Khan, Arshia; Haasis, Hans-Dietrich - In: Logistics research 9 (2016) 1, pp. 1-7
Automotive companies have successfully adopted mass customization. However, this production method has complicated the sales process as the customer has to go through a lot of steps to specify the product. Thus, it is important that the sales process is modified to make the producer–buyer...
Persistent link: https://www.econbiz.de/10011600451
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Strategies for mass customization
Pollard, Dennis; Chuo, Shirley; Lee, Brian - In: Journal of business & economics research 14 (2016) 3, pp. 101-109
Persistent link: https://www.econbiz.de/10011557323
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Company-customer interaction in mass customization
Jost, Peter-J.; Süsser, Theresa - In: International journal of production economics 220 (2020), pp. 1-16
Persistent link: https://www.econbiz.de/10012175346
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Mass customization and product models
Svensson, Carsten; Malis, Martin - In: Electronic commerce in small to medium-sized …, (pp. 199-215). 2004
Persistent link: https://www.econbiz.de/10002076841
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Mass Customization im Kontext des Electronic Business : empirische Untersuchung der Erfolgswirksamkeit
Grasmugg, Stefan L.; Schoder, Detlef - In: E-Commerce : Netze, Märkte, Technologien ; mit 33 Tabellen, (pp. 129-142). 2002
Persistent link: https://www.econbiz.de/10001701561
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Massenproduktion kundenindividuell fertigen
Zipkin, Paul Herbert - In: Harvard-Business-Manager : das Wissen der Besten 24 (2002) 1, pp. 70-78
Persistent link: https://www.econbiz.de/10001636056
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Von der Massenproduktion zur Mass Customization
Schenk, Michael; Seelmann-Eggebert, Ralph - In: Electronic Business und Mobile Business : Ansätze, …, (pp. 249-269). 2002
Persistent link: https://www.econbiz.de/10001679205