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Online advertising : defining...
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Pelsmacker, Patrick de
62
Gierl, Heribert
56
Dens, Nathalie
39
Esch, Franz-Rudolf
32
Eisend, Martin
30
Tucker, Catherine
28
Reijmersdal, Eva A. van
27
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Septianto, Felix
26
Dwivedi, Yogesh Kumar
25
Hudders, Liselot
24
Diehl, Sandra
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Skiera, Bernd
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Yoon, Sukki
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Terlutter, Ralf
22
Goldfarb, Avi
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Law, Chun Hung Roberts
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Yoon, Hye Jin
21
Bellman, Steven
20
Malthouse, Edward C.
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Okazaki, Shintaro
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Stafford, Marla Royne
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Choi, Yung Kyun
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Pauwels, Koen
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Smit, Edith G.
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Chang, Chingching
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Dahlén, Micael
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Ko, Eunju
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Torres, Ivonne M.
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Wilbur, Kenneth C.
18
Bigné Alcañiz, J. Enrique
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Chan, Kara
17
Grewal, Dhruv
17
Loureiro, Sandra Maria Correia
17
Matthes, Jörg
17
Mueller, Barbara
17
Rita, Paulo
17
Schweidel, David A.
17
Filieri, Raffaele
16
Jang, Soocheong
16
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Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2008 Sydney, N.S.W.
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Symposium Economics of Antitrust Enforcement <1996, San Francisco, Calif.>
1
ToKnowPress
1
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244
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241
International journal of advertising : the quarterly review of marketing communications
238
International journal of advertising : the review of marketing communications
235
International journal of internet marketing and advertising : IJIMA
202
Psychology & marketing
160
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Journal of promotion management : JPM
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
132
Journal of promotion management : innovations in planning and applied research
119
International journal of hospitality management
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
106
Tourism management : research, policies, practice
98
Management science : journal of the Institute for Operations Research and the Management Sciences
96
European journal of marketing : EJM
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
International journal of electronic marketing and retailing : IJEMR
90
Information systems research : ISR
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
The journal of product & brand management
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Journal of marketing research : JMR
84
Marketing letters : a journal of research in marketing
82
Journal of internet commerce
81
Journal of marketing
76
Industrial marketing management : the international journal for industrial and high-tech firms
75
Technological forecasting & social change : an international journal
75
Cogent business & management
70
Young consumers : insight and ideas for responsible marketers
70
Health marketing quarterly
67
Electronic commerce research
66
Journal of marketing management : MM
66
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
66
Journal of current issues and research in advertising : JCIRA
65
Marketing intelligence & planning
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Asia Pacific journal of marketing and logistics
63
Business horizons
63
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ECONIS (ZBW)
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104
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10
BASE
9
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2
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1
Market power, regulatory convergence, and the role of data in digital markets
Krämer, Jan
;
Wohlfarth, Michael
- In:
Telecommunications policy : the international journal …
42
(
2018
)
2
,
pp. 154-171
Persistent link: https://www.econbiz.de/10011997452
Saved in:
2
Relevant markets and market power of mobile apps
Kawaguchi, Kohei
;
Kuroda, Toshifumi
;
Sato, Susumu
- In:
Japan and the world economy : international journal of …
67
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014384271
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3
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
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4
Position effects in search advertising and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
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5
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
6
Modeling the impact of parasocial interactions with media characters on brand placement effects
Schramm, Holger
;
Knoll, Johannes
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 548-565
Persistent link: https://www.econbiz.de/10011433545
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7
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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8
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
9
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
10
What influences online shopping in Nigeria : trust or website quality?
Esho, Ebes
;
Verhoef, Grietjie
- In:
African journal of business and economic research : AJBER
16
(
2021
)
3
,
pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
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