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70
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58
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45
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39
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35
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32
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Ruyter, Ko de
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Industrial marketing management : the international journal for industrial and high-tech firms
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of Services Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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1
Exploring interactive communication using social media
Zhang, Chrystal B.
;
Lin, Yi Hsin
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 670-693
Persistent link: https://www.econbiz.de/10011401815
Saved in:
2
Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
Saved in:
3
Making up lost ground : the relative advantage of achieving relationship marketing outcomes versus time-in-market effects
Heiens, Richard A.
;
Pleshko, Larry P.
;
Al-Zufairi, Awad
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 84-96
Persistent link: https://www.econbiz.de/10010513846
Saved in:
4
Inter-firm relationship quality vs. perceived cultural differences
Danik, Lidia
- In:
International journal of management and economics
45
(
2015
),
pp. 7-31
Persistent link: https://www.econbiz.de/10011417560
Saved in:
5
Investigating the relationship between key account management performance and repeat orders : does the length of the relationship matter?
Nor Azila Mohd Noor
;
Kawsar Ahmad
- In:
Asian Academy of Management journal : AAMJ
19
(
2014
)
2
,
pp. 23-42
Persistent link: https://www.econbiz.de/10011286662
Saved in:
6
Permission-based e-mail marketing websites success : an integrated perspective
Lin, Hsin-Hui
;
Li, Hsien-Ta
;
Wang, Yi-Shun
- In:
Journal of global information management : an official …
23
(
2015
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011287048
Saved in:
7
Revisiting relationship marketing and customer relationship management in leading tourism and hospitality journals : research trends from 2001 to 2013
Maggon, Mohita
;
Chaudhry, Harish
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10011289282
Saved in:
8
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
9
Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio
;
Eberle, Luciene
;
Bebber, Suélen
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
Saved in:
10
A study of the impact of relationship marketing on cross-buying
Vyas, Vishal
;
Raitani, Sonika
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
2
,
pp. 79-108
Persistent link: https://www.econbiz.de/10011304647
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