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Montes, Gabriel Caldas
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13
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13
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13
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13
Albers, Sönke
12
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12
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12
Teichert, Thorsten
12
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11
Bigné Alcañiz, J. Enrique
11
DeSarbo, Wayne
11
Dens, Nathalie
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2
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1
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Statistische Dag
1
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1
Vereinigung Ehemaliger Studienrender der Richtungen Fremdenverkehr und Verkehrswirtschaft der Hochschule St. Gallen vom 29.10.1981
1
Wirtschaftlichen Vereinigung Zucker e. V.
1
Zentralverband der Elektrotechnischen Industrie e. V.
1
ʺElectricité de Franceʺ
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155
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International journal of internet marketing and advertising : IJIMA
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Esomar congress
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Journal of business economics : JBE
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European journal of marketing : EJM
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
International journal of contemporary hospitality management
58
Journal of business ethics : JOBE
57
Journal of travel and tourism marketing
55
International journal of market research
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Marketing Intelligence & Planning
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date (oldest first)
1
How credible is e-word of mouth across digital-marketing channels? : the roles of social capital, information richness, and interactivity
Levy, Shalom
;
Gvili, Yaniv
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010520782
Saved in:
2
Seeing ourselves in others : reviewer ambiguity, egocentric anchoring, and persuasion
Walker Reczek, Rebecca
;
Lamberton, Cait Poynor
;
Norton, …
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 617-631
Persistent link: https://www.econbiz.de/10009161336
Saved in:
3
How young, technical consumers assess online WOM
credibility
O'Reilly, Kelley
;
Marx, Sherry
- In:
Qualitative market research : an international journal
14
(
2011
)
4
,
pp. 330-359
Persistent link: https://www.econbiz.de/10009380608
Saved in:
4
How social media influencers affect behavioural intentions towards recommended brands : the role of emotional attachment and information value
Sánchez-Fernández, Raquel
;
Jiménez-Castillo, David
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1123-1147
Persistent link: https://www.econbiz.de/10012623856
Saved in:
5
Modeling environmental antecedents of online word-of-mouth on team social media : a perspective of information value
Wang, Jerred Junqi
;
Pifer, N. David
;
Scremin, Glaucio
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 79-93
Persistent link: https://www.econbiz.de/10012815488
Saved in:
6
How
credibility
affects eWOM reading : the influences of expertise, trustworthiness, and similarity on utilitarian and social functions
Reichelt, Jonas
;
Sievert, Jens
;
Jacob, Frank
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 65-81
Persistent link: https://www.econbiz.de/10010243430
Saved in:
7
Credibility
of anonymous online product reviews : a language expectancy perspective
Jensen, Matthew L.
;
Averbeck, Joshua M.
;
Zhang, Zhu
; …
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 293-323
Persistent link: https://www.econbiz.de/10010195892
Saved in:
8
Credibility
of digital influencers on YouTube and Instagram
Djafarova, Elmira
;
Matson, Natasha
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 131-148
Persistent link: https://www.econbiz.de/10012512703
Saved in:
9
WOM
credibility
and eWOM
credibility
and their consequences for engagement
Castano, Ricardo
;
Escandon-Barbosa, Diana
- In:
International journal of business environment : IJBE
13
(
2022
)
2
,
pp. 125-144
Persistent link: https://www.econbiz.de/10013198059
Saved in:
10
Credible effects : the impact of disclosure of material connections within online product reviews
Steward, Michelle D.
;
Burns, Alvin C.
;
Morgan, Felicia N.
; …
- In:
Journal of public policy & marketing
39
(
2020
)
3
,
pp. 353-368
Persistent link: https://www.econbiz.de/10012534313
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