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Consumer responses to bonus pack and product enlargement claims

Carlson, Jay P.; Weathers, Danny; Swain, Scott D. - In: Journal of marketing theory and practice 24 (2016) 1, pp. 59-71

Persistent link: https://www.econbiz.de/10011450454

Examining differences in consumer reactions to partitioned prices with a variable number of price components

Carlson, Jay P.; Weathers, Danny - In: Journal of Business Research 61 (2008) 7, pp. 724-731

Partitioned pricing is a tactic in which a seller presents multiple prices for a single product or service instead of one, all-inclusive price. This research investigates effects of partitioned prices containing a variable number of price components, under varying levels of seller...

Persistent link: https://www.econbiz.de/10005473471

Examining differences in consumer reactions to partitioned prices with a variable number of price components

Carlson, Jay P.; Weathers, Danny - In: Journal of business research : JBR 61 (2008) 7, pp. 724-731

Persistent link: https://www.econbiz.de/10003709482

Examining differences in consumer reactions to partitioned prices with a variable number of price components

Carlson, Jay P.; Weathers, Danny - In: Journal of business research : JBR 61 (2008) 7, pp. 724-731

Persistent link: https://www.econbiz.de/10007995482

Examining differences in consumer reactions to partitioned prices with a variable number of price components

Carlson, Jay P.; Weathers, Danny - In: Journal of business research : JBR 61 (2008) 7, pp. 724-732

Persistent link: https://www.econbiz.de/10008883592

When and how should retailers rationalize the size and duration of price discounts?

Weathers, Danny; Swain, Scott D.; Makienko, Igor - In: Journal of business research : JBR 68 (2015) 12, pp. 2610-2618

Persistent link: https://www.econbiz.de/10011399623

Assessing three sources of misresponse to reversed likert items

Swain, Scott D.; Weathers, Danny; Niedrich, Ronald W. - In: Journal of marketing research : JMR 45 (2008) 1, pp. 116-131

Persistent link: https://www.econbiz.de/10003696881

Assessing Three Sources of Misresponse to Reversed Likert Items

Swain, Scott D.; Weathers, Danny; Niedrich, Ronald W. - In: Journal of marketing research : JMR 45 (2008) 1, pp. 116

Persistent link: https://www.econbiz.de/10007894077

A pitfall of using offer quantity limits

Carlson, Jay P. - In: The international review of retail, distribution and … 31 (2021) 3, pp. 358-374

Persistent link: https://www.econbiz.de/10012590023

Consumer evaluations of bonus packs offered with price discounts

Carlson, Jay P. - In: Journal of Consumer Marketing 35 (2018) 1, pp. 22-31

Persistent link: https://www.econbiz.de/10012073680