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Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial

Carrillat, François A.; O'Rourke, Anne-Maree; Plourde, … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 13/14, pp. 1193-1213

Persistent link: https://www.econbiz.de/10012178616

All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands

Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91

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Brand equity trend analysis for fashion brands (2001-2021)

Siddiqui, Kamran Ahmed - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 238-255

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Online behaviour of luxury fashion brand advocates

Parrott, Guy; Danbury, Annie; Kanthavanich, Poramate - In: Journal of fashion marketing and management 19 (2015) 4, pp. 360-383

Persistent link: https://www.econbiz.de/10011502872

Web atmospheric qualities in luxury fashion brand web sites

Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401

Persistent link: https://www.econbiz.de/10011502875

Challenging the hierarchical categorization of luxury fashion brands

Turunen, Linda Lisa Maria - In: Nordic journal of business : NJB 64 (2015) 2, pp. 119-138

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Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK

Wu, Meng-Shan; Chen, Cheng-Hao Steve; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 153-173

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The effects of rebranding on customer-based brand equity

Blazquez Cano, Marta; Mattich, Kurt; Henninger, Claudia E. - In: International journal of business and globalisation : IJBG 22 (2019) 1, pp. 91-109

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The implications of digital marketing on WeChat for luxury fashion brands in China

Liu, Sindy; Perry, Patsy; Gadzinski, Gregory - In: The journal of brand management : an international journal 26 (2019) 4, pp. 395-409

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From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-fashion brands

Mrad, Mona; Farah, Maya F.; Haddad, Stephanie - In: The journal of brand management : an international journal 26 (2019) 5, pp. 567-582

Persistent link: https://www.econbiz.de/10012060166

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