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Japan's nation branding : recent evolution and potential future paths

Dinnie, Keith - In: Japan aktuell : journal of current Japanese affairs 16 (2008) 3, pp. 52-65

Persistent link: https://www.econbiz.de/10003761335

Contingent self-definition and amorphous regions : a dynamic approach to place brand architecture

Dinnie, Keith - In: Marketing theory 18 (2018) 1, pp. 31-53

Persistent link: https://www.econbiz.de/10011825450

The interplay between SME owner-managers and the brand-as-a-person

Centeno, Edgar; Cambra-Fierro, Jesus; Vazquez-Carrasco, … - In: Journal of Product & Brand Management 28 (2019) 4, pp. 555-572

Purpose: The purpose of this paper is to investigate the largely unexplored conceptualisation of the brand-as-a-person metaphor in small-to-medium-sized enterprises (SMEs) by examining its potential relation with the SME owner-manager, the pathways to its creation and development and the...

Persistent link: https://www.econbiz.de/10012076756

Nation branding and integrated marketing communications : an ASEAN perspective

Dinnie, Keith; Melewar, T. C.; Seidenfuss, Kai-Uwe; … - In: International marketing review 27 (2010) 4, pp. 388-403

Persistent link: https://www.econbiz.de/10008696655

The five phases of SME brand-building

Centeno, Edgar; Hart, Susan; Dinnie, Keith - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 445-457

Persistent link: https://www.econbiz.de/10009766389

Regional and country ethnocentrism : broadening ASEAN origin perspectives

Seidenfuss, Kai-Uwe; Kathawala, Yanus; Dinnie, Keith - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 298-320

Persistent link: https://www.econbiz.de/10009752327

Digital channels and technologies for commercial diplomacy : conceptualisation and future research propositions

Sevin, Efe; Dinnie, Keith - In: International journal of diplomacy and economy 2 (2015) 4, pp. 266-277

Persistent link: https://www.econbiz.de/10011531149

Assembly and component origin effects : an ASEAN consumer perspective

Seidenfuss, Kai-Uwe; Kathawala, Yunus; Dinnie, Keith - In: The journal of consumer marketing 27 (2010) 6, pp. 488-498

Persistent link: https://www.econbiz.de/10008772895

The dimensions of nation brand personality : a study of nine countries

Kim, You Kyung; Shim, Sung Wook; Dinnie, Keith - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 34-47

Persistent link: https://www.econbiz.de/10009741996

Corporate identity orientation and disorientation : a complexity theory perspective

Devereux, Luke; Melewar, T. C.; Dinnie, Keith; Lange, Thomas - In: Journal of business research : JBR 109 (2020), pp. 413-424

Persistent link: https://www.econbiz.de/10012238097