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Marketing management : text an...
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77
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76
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71
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64
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63
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63
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62
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60
Unger, Fritz
59
Silberer, Günter
56
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54
Reinecke, Sven
54
Dichtl, Erwin
53
Wirtz, Bernd W.
53
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51
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50
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50
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49
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49
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Neue betriebswirtschaftliche Forschung : Nbf
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Economics Papers from University Paris Dauphine
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2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Food Security Collaborative Working Papers
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59
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1
Industrial
marketing
: cases and concepts
Corey, E. Raymond
(
contributor
)
-
1991
-
4. ed
Persistent link: https://www.econbiz.de/10000814217
Saved in:
2
Produktpräferenzanalyse : ein modelltheoretisches und methodisches Konzept zur Marktsimulation mittels Präferenzerfassungsmodellen
Gutsche, Jens
-
1995
Persistent link: https://www.econbiz.de/10000548208
Saved in:
3
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
4
International
marketing
: a strategic approach to world markets
Majaro, Simon
-
1977
Persistent link: https://www.econbiz.de/10000558056
Saved in:
5
The corporate brand
Ind, Nicholas
-
1997
Persistent link: https://www.econbiz.de/10000621513
Saved in:
6
Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton
(
ed.
)
-
1997
Persistent link: https://www.econbiz.de/10000622925
Saved in:
7
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
Meffert, Heribert
(
honouree
);
Bruhn, Manfred
(
ed.
); …
-
1997
Persistent link: https://www.econbiz.de/10000622940
Saved in:
8
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
Saved in:
9
Marketingkommunikation mit neuen Medien : zukunftsfähige Konzepte für den Mittelstand
Pradel, Marcus
-
1997
Persistent link: https://www.econbiz.de/10000628880
Saved in:
10
Multimedia-Kommunikation : systematische Planung und Umsetzung eines interaktiven Marketinginstruments
Bruhn, Manfred
-
1997
Persistent link: https://www.econbiz.de/10000630042
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