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Creating powerful brands
De Chernatony, Leslie; McDonald, Malcolm; Wallace, Elaine - 2011 - 4. ed.
Persistent link: https://www.econbiz.de/10008689808
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
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Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131922
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Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131939
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Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie - 1992
Persistent link: https://www.econbiz.de/10000134691
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The seven pillars of powerful brands
De Chernatony, Leslie - 1992
Persistent link: https://www.econbiz.de/10000140489
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From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie - 2001
Persistent link: https://www.econbiz.de/10001546612
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie - 2010 - 3rd ed.
Persistent link: https://www.econbiz.de/10003909794
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie - 2006 - 2nd ed
Persistent link: https://www.econbiz.de/10003263494