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The aim of this research consists on determine the factors that explain costumer satisfaction in the Mexican household fixed Internet service industry. The impossibility to measure directly our variable of interest entails the use of a factor analysis methodology which examines latent variables...
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Perspektive des Anbieters werden diese zum Marketing-Instrument. Dabei beeinflusst die Qualität der Angebotssituation die …
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Cover -- Endorsements Page -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Acknowledgements -- About the Author -- Chapter 1 People Management -- Introduction -- Guideline Management Principles -- Managing Holiday Planning -- Sickness and Absence Management --...
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The goals and expectations of clinical laboratories and the "customer-oriented" principle—which emphasizes the importance of satisfying and keeping customers as well as recognizing, appreciating, and keeping them—are congruent. "Customer" One who buys a product or service is called a...
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1. A service-centered view of the customer experience -- 2. New challenges: technology and new media -- 3. Customer participation and its implications for managing demand and supply -- 4. The building blocks of the customer experience -- 5. Managing customer relationships to achieve growth and...
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