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Abstracting empirical generalizations from private label brand research
Gooner, Richard A.; Nadler, S. Scott - In: Journal of marketing theory and practice 20 (2012) 1, pp. 87-104
Persistent link: https://www.econbiz.de/10009509170
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Path data in marketing : an integrative framework and prospectus for model building
Hui, Sam K.; Fader, Peter; Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 320-335
Persistent link: https://www.econbiz.de/10003843333
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Relevance versus convenience in business research : the case of country-of-origin research in marketing
Usunier, Jean-Claude - 2003
Persistent link: https://www.econbiz.de/10001815333
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Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar; Cerviño, Julio - In: International marketing review 28 (2011) 6, pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
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Kognitive Konsumentenverhaltensforschung : Überblick und aktuelle Forschungsfragen
Weinberg, Peter; Diehl, Sandra - In: Innovatives Marketing : Entscheidungsfelder - …, (pp. 73-94). 2005
Persistent link: https://www.econbiz.de/10003251252
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Brand Community : Definition, Theorien und empirische Befunde
Loewenfeld, Fabian von; Herrmann, Andreas; Rösger, Jürgen - In: Erfolgsfaktoren der Markenführung : Know-how aus …, (pp. 97-117). 2008
Persistent link: https://www.econbiz.de/10003587904
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Development of marketing theory : fifty years of progress
Converse, Paul D. - 2008
Persistent link: https://www.econbiz.de/10003608575
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Ubiquitous externalities : characteristics, climate, and implications for post-acquisition behaviors
Mundt, JoNel; Houston, Franklin S. - In: Journal of macromarketing : examining the interactions … 30 (2010) 3, pp. 254-269
Persistent link: https://www.econbiz.de/10008650947
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An integrative framework of value
Ng, Irene; Smith, Laura A. - 2012
Persistent link: https://www.econbiz.de/10009572478
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30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea - In: Customer Experience : Forum Dienstleistungsmanagement, (pp. 37-60). 2012
Persistent link: https://www.econbiz.de/10009549644