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Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.; Panigyrakis, George G.; … - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 771-798
Persistent link: https://www.econbiz.de/10011618376
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Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar; Eisend, Martin; Bayón, Tomás - In: International journal of advertising : the review of … 38 (2019) 7, pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
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So close I can almost sense it : the interplay between sensory imagery and psychological distance
Elder, Ryan S.; Schlosser, Ann E.; Poor, Morgan; Xu, Lidan - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 877-894
Persistent link: https://www.econbiz.de/10011780577
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Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
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"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity advertising in Asia and Western Europe
Terlutter, Ralf; Diehl, Sandra; Koinig, Isabell; Chan, Kara - In: Journal of advertising 51 (2022) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10013362248
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Print media in the advertising markets of the future
Schrape, Klaus - In: The journal of media economics 6 (1993) 1, pp. 52-72
Persistent link: https://www.econbiz.de/10001147908
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A simultaneous-equation analysis of pricing, circulation, and advertising revenue for leading consumer magazines
Kalita, Jukti Kumar - In: The journal of media economics 8 (1995) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10001201601
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The Journal of Advertising and the development of advertising theory : reflections and directions for future research
Laczniak, Russell N. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 429-433
Persistent link: https://www.econbiz.de/10011410233
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Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine
Holiday, Steven - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 412-428
Persistent link: https://www.econbiz.de/10012004092
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Targeting gender : a content analysis of alcohol advertising in magazines
Jung, A-Reum; Hovland, Roxanne W. - In: Health marketing quarterly 33 (2016) 3, pp. 221-238
Persistent link: https://www.econbiz.de/10011584748