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Applied economics
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International journal of advertising : the review of marketing communications
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Intereconomics : review of European economic policy
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Journal of business research : JBR
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International Journal of Energy Economics and Policy : IJEEP
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International journal of advertising : the quarterly review of marketing communications
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
176
Journal of advertising : official publication of the American Academy of Advertising
173
Journal of advertising
169
Applied economics letters
155
Energy economics
150
Journal of marketing communications
150
Economics letters
144
Economic modelling
123
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
102
Ifo-Schnelldienst
96
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
94
European journal of operational research : EJOR
93
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of air transport management
90
International journal of forecasting
87
Journal of promotion management : JPM
85
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
83
European journal of marketing : EJM
81
Management science : journal of the Institute for Operations Research and the Management Sciences
81
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78
Die Bank
76
European economic review : EER
74
Journal of historical research in marketing
70
Journal of retailing and consumer services
70
Theoretical and applied economics : GAER review
70
Journal of econometrics
69
Technological forecasting & social change : an international journal
69
Journal of common market studies : JCMS
68
The American economic review
67
International journal of economics and finance
65
International journal of industrial organization
64
Journal of promotion management : innovations in planning and applied research
64
Journal of business ethics : JOBE
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ECONIS (ZBW)
22,869
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1
Output, national income, and
expenditure
: an input-output table of Germany in 1936
Fremdling, Rainer
;
Staeglin, Reiner
- In:
European review of economic history
18
(
2014
)
4
,
pp. 371-397
Persistent link: https://www.econbiz.de/10010512251
Saved in:
2
Advertising
budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick
;
Kennedy, Rachel
;
Beal, Virginia
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
Saved in:
3
Advertising
spending, firm performance, and the moderating impact of CSR
Assaf, A. Georges
;
Josiassen, Alexander
;
Ahn, Jin Sun
; …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
7
,
pp. 1484-1495
Persistent link: https://www.econbiz.de/10011772672
Saved in:
4
Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future
advertising
-budgeting strategies
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
Saved in:
5
Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and
advertising
spending
Carter, Robert E.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 398-406
Persistent link: https://www.econbiz.de/10010481192
Saved in:
6
Advertising
, breadth of ownership, and liquidity
Grullon, Gustavo
;
Kanatas, George
;
Weston, James P.
- In:
The review of financial studies
17
(
2004
)
2
,
pp. 439-461
Persistent link: https://www.econbiz.de/10002028032
Saved in:
7
A model of optimal
advertising
expenditures in a dynamic duopoly
Espinosa, María Paz
;
Mariel, Petr
- In:
Atlantic economic journal : AEJ
29
(
2001
)
2
,
pp. 135-161
Persistent link: https://www.econbiz.de/10001585105
Saved in:
8
Advertising
coopetition : who pays? Who gains?
Dearden, James A.
;
Lilien, Gary L.
-
2001
Persistent link: https://www.econbiz.de/10001636634
Saved in:
9
Alcohol
advertising
and
advertising
bans : a survey of research methods, results, and policy implications
Nelson, Jon Paul
-
2001
Persistent link: https://www.econbiz.de/10001636641
Saved in:
10
The investment management of promotion expenditures
White, John B.
;
Miles, Morgan P.
;
Levernier, William Bernard
- In:
Research in finance
17
(
1999
),
pp. 191-199
Persistent link: https://www.econbiz.de/10001485104
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