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1
Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 63-77
Persistent link: https://www.econbiz.de/10003931178
Saved in:
2
Benchmarking the use of QR code in mobile promotion
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10009548158
Saved in:
3
Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro
;
Molina, Francisco José
;
Hirose, Morikazu
- In:
Electronic markets : the international journal on …
22
(
2012
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
Saved in:
4
Effects of displacement-reinforcement between traditional media, PC internet and mobile internet : a quasi-experiment in Japan
Okazaki, Shintaro
;
Hirose, Morikazu
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 77-104
Persistent link: https://www.econbiz.de/10003819155
Saved in:
5
Segmenting young-adult consumers in East Asia and Central and Eastern Europe : the role of consumer ethnocentrism and decision-making styles
Rašković, Matevž
;
Ding, Zhonghui
;
Hirose, Morikazu
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 496-507
Persistent link: https://www.econbiz.de/10012175457
Saved in:
6
The tactical use of mobile marketing : how adolescents' social networking can best shape brand extensions
Okazaki, Shintaro
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 12-26
Persistent link: https://www.econbiz.de/10003833726
Saved in:
7
Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
Saved in:
8
Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents
Okazaki, Shintaro
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 715-731
Persistent link: https://www.econbiz.de/10003757428
Saved in:
9
Physicians’ adoption of mobile health monitoring systems in Spain : competing models and impact of prior experience
Okazaki, Shintaro
;
Sanz Blas, Silvia
;
Castañeda, J. Alberto
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
3
,
pp. 194-217
Persistent link: https://www.econbiz.de/10011372582
Saved in:
10
The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
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