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A probabilistic choice model for market segmentation and elasticity structure
Kamakura, Wagner A. - In: Journal of marketing research : JMR 26 (1989) 4, pp. 379-390
Persistent link: https://www.econbiz.de/10001075767
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A model of latent symmetry in cross price elasticities
Russell, Gary J. - In: Marketing letters : a journal of research in marketing 3 (1992) 2, pp. 157-169
Persistent link: https://www.econbiz.de/10001122139
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Identifying multiple preference segments from own- and cross-price elasticities
Russell, Gary J. - In: Marketing letters : a journal of research in marketing 4 (1993) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10001136696
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Estimating elasticities with PIMS data : methodolog. issues and substantive implications
Hagerty, Michael R. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10001040379
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Implications of market structure for elasticity structure
Russell, Gary J. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 229-241
Persistent link: https://www.econbiz.de/10001054429
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An analysis of assortment choice in grocery retailing
Kwak, Kyuseop; Duvvuri, Sri Devi; Russell, Gary J. - In: Journal of retailing 91 (2015) 1, pp. 19-33
Persistent link: https://www.econbiz.de/10010500771
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A spatial-choice model for product recommendations ; Report No. 04-120
Moon, Sangkil; Russell, Gary J. - In: MSI reports : working paper series (2004) 4, pp. 73-93
Persistent link: https://www.econbiz.de/10002707998
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Forecasting household response in database marketing : a latent trait approach
Rhee, Eddie; Russell, Gary J. - In: Advances in business and management forecasting 6 (2009), pp. 109-131
Persistent link: https://www.econbiz.de/10003850316
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Predicting product purchase from inferred customer similarity : an autologistic model approach
Moon, Sangkil; Russell, Gary J. - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10003709936
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The size-rank relationship for market shares of consumer packaged goods
Bae, Young Han; Gruca, Thomas S.; Lim, Hyunwoo; … - In: Applied economics 52 (2020) 54, pp. 5986-5994
Persistent link: https://www.econbiz.de/10012308399