//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die machbare Wirtschaft : Grun...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
3,831
Marketing management
1,027
Marketingmanagement
1,027
marketing
826
Consumer behaviour
711
Konsumentenverhalten
711
USA
445
United States
444
Theory
374
Theorie
370
Markenführung
301
Relationship marketing
301
Beziehungsmarketing
299
Brand management
299
Marketing theory
252
Marketingtheorie
250
Online-Marketing
250
Internet marketing
249
Firm performance
230
Unternehmenserfolg
229
Innovation
218
Social Web
204
Social web
204
Advertising
201
Werbung
199
SME
198
KMU
197
Market research
188
Marktforschung
187
Entrepreneurship
175
Entrepreneurship approach
169
Bibliometrics
166
Bibliometrie
166
Brand image
133
Markenimage
133
Business start-up
132
Unternehmensgründung
132
Corporate Social Responsibility
117
Corporate social responsibility
117
Betriebswirtschaftsstudium
116
more ...
less ...
Online availability
All
Undetermined
1,748
Free
392
Type of publication
All
Article
4,442
Book / Working Paper
133
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
4,575
Aufsatz im Buch
1,650
Book section
1,650
Hochschulschrift
1,392
Collection of articles of several authors
1,281
Sammelwerk
1,281
Graue Literatur
1,234
Non-commercial literature
1,234
Thesis
1,123
Lehrbuch
1,048
Textbook
875
Aufsatzsammlung
828
Konferenzschrift
649
Working Paper
585
Dissertation u.a. Prüfungsschriften
519
Arbeitspapier
478
Bibliografie enthalten
473
Bibliography included
473
Case study
340
Fallstudie
340
Conference proceedings
316
Ratgeber
252
Guidebook
234
Congress Report
185
Bibliographie
171
Handbook
171
Handbuch
171
Wörterbuch
136
Glossar enthalten
135
Glossary included
135
Festschrift
124
Article
98
Fallstudiensammlung
81
Einführung
80
Reprint
80
Bibliografie
65
Nachschlagewerk
64
Reference book
64
Collection of articles written by one author
49
more ...
less ...
Language
All
English
4,165
German
342
Spanish
29
French
14
Italian
8
Russian
4
Dutch
3
Hungarian
2
Polish
2
Portuguese
2
Serbian
2
Arabic
1
Bulgarian
1
Czech
1
Finnish
1
Kazakh
1
Slovak
1
Swedish
1
Turkish
1
Ukrainian
1
more ...
less ...
Author
All
Vrontis, Demetris
16
Leeflang, Peter
15
Lim, Weng Marc
14
Kumar, V.
13
Laczniak, Gene R.
13
Layton, Roger A.
13
Shultz, Clifford J.
13
Hruschka, Harald
11
Hanssens, Dominique M.
10
Hunt, Shelby D.
10
Morgan, Neil A.
10
Reinecke, Sven
10
Tadajewski, Mark
10
Gilmore, Audrey
9
Kraus, Sascha
9
Lusch, Robert F.
9
Thrassou, Alkis
9
Brown, Stephen
8
Crittenden, Victoria Lynn
8
Eggers, Fabian
8
Ferrell, Odies C.
8
Homburg, Christian
8
Jones, Rosalind
8
Malshe, Avinash
8
Stremersch, Stefan
8
Woodside, Arch G.
8
Wooliscroft, Ben
8
Beninger, Stefanie
7
Carson, David
7
Di Benedetto, C. Anthony
7
Fillis, Ian
7
Gaski, John F.
7
Grewal, Rajdeep
7
Herrmann, Andreas
7
Hills, Gerald E.
7
Jaworski, Bernard J.
7
Kumar, Satish
7
Lehmann, Donald R.
7
Miles, Morgan P.
7
O'Cass, Aron
7
more ...
less ...
Institution
All
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
American Marketing Association / Task Force on the Development of Marketing Thought
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Indian Society of Agricultural Economics
1
International Conference on Business and Economy <2011, Konstanza>
1
Symposion Marketing in Stagnierenden Märkten <1983, Wien>
1
Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
Universitätslehrgang für Werbung und Verkauf <Wien>
1
Université Paris 1 Panthéon-Sorbonne
1
more ...
less ...
Published in...
All
Journal of business research : JBR
162
Industrial marketing management : the international journal for industrial and high-tech firms
102
European journal of marketing : EJM
80
Journal of marketing education : JME
78
Journal of marketing management : MM
74
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing
62
Marketing theory
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
53
Journal of historical research in marketing
52
Journal of macromarketing
51
Journal of business-to-business marketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of strategic marketing
40
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
AMS review : official publication of the Academy of Marketing Science
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
The marketing review
30
Journal of marketing research : JMR
27
Marketing : ZFP ; journal of research and management
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Business horizons
24
Australasian marketing journal
23
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
International journal of wine business research : IJWBR
22
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
22
International journal of technology marketing : IJTMkt
21
Asia Pacific journal of marketing and logistics
20
International journal of islamic marketing and branding
20
Journal of Islamic marketing
20
Cogent business & management
19
Psychology & marketing
19
Journal of business economics : JBE
18
more ...
less ...
Source
All
ECONIS (ZBW)
4,575
Showing
1
-
10
of
4,575
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A conceptual study on psychology of colour in
marketing
and branding
Gopikrishna, Ravikanti
;
Kumar, Montosh
- In:
International journal of economic research
12
(
2015
)
2
,
pp. 501-505
Persistent link: https://www.econbiz.de/10011419858
Saved in:
2
What goes around comes around : the impact of
marketing
alliances on firm risk and the moderating role of network density
Thomaz, Felipe
;
Swaminathan, Vanitha
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
Saved in:
3
Pre-school children and
marketing
communications
Preston, Christopher
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 618-623
Persistent link: https://www.econbiz.de/10011620158
Saved in:
4
Introduction to the special issue : religion and macromarketing
Benton, Raymond
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
Saved in:
5
A neo-Schumpeterian perspective of innovation, entrepreneurship and entrepreneurial
marketing
in the age of digitisation
Pattinson, Hugh M.
- In:
International journal of business environment : IJBE
8
(
2016
)
2
,
pp. 87-104
Persistent link: https://www.econbiz.de/10011624586
Saved in:
6
Marketing
as mystification
Dholakia, Nikhilesh
- In:
Marketing theory
16
(
2016
)
3
,
pp. 401
Persistent link: https://www.econbiz.de/10011613593
Saved in:
7
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
8
Reflections on jazz training and
marketing
education : what makes a great teacher?
Holbrook, Morris B.
- In:
Marketing theory
16
(
2016
)
4
,
pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
Saved in:
9
"Elephants can't gallop" : performativity, knowledge and power in the market for lay-investing
Roscoe, Philip
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 193-218
Persistent link: https://www.econbiz.de/10010511364
Saved in:
10
Myriam's "adverteasing" : on the performative power of
marketing
promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->