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Consumer behaviour
18
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18
Brand image
8
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Lowrey, Tina M.
23
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13
Kronrod, Ann
11
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4
Chaplin, Lan Nguyen
3
Gentina, Élodie
3
Baxter, Stacey
2
Baxter, Stacey M.
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Fumagalli, Elena
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Lee, Jeffrey K.
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Liu, Min
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Luna, David
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Ruvio, Ayalla A.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
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ECONIS (ZBW)
33
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1
Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
Saved in:
2
Go green! : should environmental messages be so assertive?
Kronrod, Ann
;
Grinstein, Amir
;
Wathieu, Luc
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10009729588
Saved in:
3
Is the devil in the details? : the signaling effect of numerical precision in environmental advertising claims
Xie, Guang-xin
;
Kronrod, Ann
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 103-117
Persistent link: https://www.econbiz.de/10009762979
Saved in:
4
"Wii will rock you!" : the use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption
Kronrod, Ann
;
Danziger, Shai
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 726-739
Persistent link: https://www.econbiz.de/10010226721
Saved in:
5
Does sparing the rod spoil the child? : how praising, scolding, and an assertive tone can encourage desired behaviors
Grinstein, Amir
;
Kronrod, Ann
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 433-441
Persistent link: https://www.econbiz.de/10011503091
Saved in:
6
Enjoy! : hedonic consumption and compliance with assertive messages
Kronrod, Ann
;
Grinstein, Amir
;
Wathieu, Luc
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10009563556
Saved in:
7
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
8
Aesthetically (dis)pleasing visuals : a dual pathway to empathy and prosocial behavior
Grinstein, Amir
;
Hagtvedt, Henrik
;
Kronrod, Ann
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10012016492
Saved in:
9
Sounds of green : how brand name sounds metaphorically convey environmental friendliness
Joshi, Pradnya
;
Kronrod, Ann
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10012201581
Saved in:
10
The strength of weak-tie consensus language
Lee, Jeffrey K.
;
Kronrod, Ann
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012180588
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