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The Malleable Self: The Role o...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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"The time vs. money effect" : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
;
Aaker, Jennifer
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10003880194
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2
Why do people give? : the role of identity in giving
Aaker, Jennifer
;
Akutsu, Satoshi
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 267-270
Persistent link: https://www.econbiz.de/10003883871
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3
Nonprofits are seen as warm and for‐profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 224-237
Persistent link: https://www.econbiz.de/10003997832
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4
Brands as intentional agents : our response to commentaries
Fiske, Susan T.
;
Malone, Chris
;
Kervyn, Nicolas
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
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5
Cultivating admiration in brands : warmth, competence, and landing in the "golden quadrant"
Aaker, Jennifer
;
Garbinsky, Emily N.
;
Vohs, Kathleen D.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 191-194
Persistent link: https://www.econbiz.de/10009576936
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6
How happiness affects choice
Mogilner, Cassie
;
Aaker, Jennifer
;
Kamvar, Sepandar D.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 312-326
Persistent link: https://www.econbiz.de/10010383245
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7
What are your signature stories?
Aaker, David A.
;
Aaker, Jennifer L.
- In:
California management review
58
(
2015/2016
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011488416
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8
Money in the bank : feeling powerful increases saving
Garbinsky, Emily N.
;
Klesse, Anne-Kathrin
;
Aaker, Jennifer
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
3
,
pp. 610-623
Persistent link: https://www.econbiz.de/10010473428
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9
How happiness affects choice
Mogilner, Cassie
;
Aaker, Jennifer
;
Kamvar, Sepandar D.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 429-443
Persistent link: https://www.econbiz.de/10009581279
Saved in:
10
Pressed for time? : goal conflict shapes how time is perceived, spent, and valued
Etkin, Jordan
;
Evangelidis, Ioannis
;
Aaker, Jennifer
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 394-406
Persistent link: https://www.econbiz.de/10011292875
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