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When Old Is Gold: The Role of...
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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When old is gold : the role of business longevity in risky situations
Desai, Preyas S.
;
Kalra, Ajay
;
Murthi, B. P. S.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 95-107
Persistent link: https://www.econbiz.de/10003643029
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2
Editorial: People of Marketing Science
Desai, Preyas S.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 195-197
Persistent link: https://www.econbiz.de/10009548707
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3
Editorial: marketing science : replication and disclosure policy
Desai, Preyas S.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009725733
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4
Introducing Marketing Science Institute research priorities to marketing science
Desai, Preyas S.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 873-877
Persistent link: https://www.econbiz.de/10009702546
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5
The forgotten side of marketing
Kalra, Ajay
;
Soberman, David A.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 301-314
Persistent link: https://www.econbiz.de/10003944865
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6
Consumer value-maximizing sweepstakes and contests
Kalra, Ajay
;
Shi, Mengze
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 287-300
Persistent link: https://www.econbiz.de/10003965472
Saved in:
7
Why do consumers buy extended service contracts?
Chen, Tao
;
Kalra, Ajay
;
Sun, Baohong
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 611-623
Persistent link: https://www.econbiz.de/10003919309
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8
Understanding responses to contradictory information about products
Kalra, Ajay
;
Li, Shibo
;
Zhang, Wei
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1098-1114
Persistent link: https://www.econbiz.de/10009427794
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9
Underpredicting learning after initial experience with a product
Billeter, Darron
;
Kalra, Ajay
;
Loewenstein, George F.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 723-736
Persistent link: https://www.econbiz.de/10008856988
Saved in:
10
When trade-offs matter : the effect of choice construal on context effects
Khan, Uzma
;
Zhu, Meng
;
Kalra, Ajay
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10008858644
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