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Online advertising : defining...
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Online-Marketing
7,662
Internet marketing
7,654
Konsumentenverhalten
5,359
Consumer behaviour
5,358
Werbewirkung
5,168
Advertising effects
5,155
Social Web
4,112
Social web
4,112
Advertising
2,927
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2,893
Markenführung
1,822
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1,819
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1,498
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1,397
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1,213
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808
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794
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794
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769
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768
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753
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676
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654
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654
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618
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503
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426
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425
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379
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advertising
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Pelsmacker, Patrick de
51
Gierl, Heribert
44
Dens, Nathalie
35
Eisend, Martin
30
Taylor, Charles Raymond
28
Septianto, Felix
26
Dwivedi, Yogesh Kumar
25
Tucker, Catherine
25
Reijmersdal, Eva A. van
24
Yoon, Sukki
23
Hudders, Liselot
22
Law, Chun Hung Roberts
22
Yoon, Hye Jin
21
Bellman, Steven
20
Choi, Yung Kyun
19
Goldfarb, Avi
19
Pauwels, Koen
19
Chang, Chingching
18
Dahlén, Micael
18
Ko, Eunju
18
Stafford, Marla Royne
18
Torres, Ivonne M.
18
Grewal, Dhruv
17
Loureiro, Sandra Maria Correia
17
Matthes, Jörg
17
Rita, Paulo
17
Filieri, Raffaele
16
Jang, Soocheong
16
Phau, Ian
16
Romaniuk, Jenni
16
Skiera, Bernd
16
Smit, Edith G.
16
Varan, Duane
16
Bigné Alcañiz, J. Enrique
15
Ford, John B.
15
Ghose, Anindya
15
Harrigan, Paul
15
Huh, Jisu
15
Mattila, Anna S.
15
Muehling, Darrel D.
15
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Absatzwirtschaftliche Gesellschaft
1
Academy of Marketing
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Symposium Economics of Antitrust Enforcement <1996, San Francisco, Calif.>
1
Published in...
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Journal of business research : JBR
477
Journal of advertising research
325
Journal of advertising : official publication of the American Academy of Advertising
250
Journal of marketing communications
244
Journal of retailing and consumer services
243
International journal of advertising : the quarterly review of marketing communications
241
International journal of advertising : the review of marketing communications
237
International journal of internet marketing and advertising : IJIMA
213
Psychology & marketing
162
Journal of promotion management : JPM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
133
Journal of promotion management : innovations in planning and applied research
119
International journal of hospitality management
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
107
Tourism management : research, policies, practice
98
Management science : journal of the Institute for Operations Research and the Management Sciences
97
European journal of marketing : EJM
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
International journal of electronic marketing and retailing : IJEMR
90
Information systems research : ISR
87
The journal of product & brand management
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
Journal of marketing research : JMR
84
Journal of internet commerce
81
Marketing letters : a journal of research in marketing
81
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of marketing
75
Technological forecasting & social change : an international journal
75
Cogent business & management
70
Young consumers : insight and ideas for responsible marketers
70
Journal of marketing management : MM
69
Health marketing quarterly
67
Electronic commerce research
66
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
66
Journal of current issues and research in advertising : JCIRA
65
Asia Pacific journal of marketing and logistics
64
Marketing intelligence & planning
64
Business horizons
63
International journal of technology marketing : IJTMkt
62
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ECONIS (ZBW)
11,565
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1
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1
Market power, regulatory convergence, and the role of data in digital markets
Krämer, Jan
;
Wohlfarth, Michael
- In:
Telecommunications policy : the international journal …
42
(
2018
)
2
,
pp. 154-171
Persistent link: https://www.econbiz.de/10011997452
Saved in:
2
Relevant markets and market power of mobile apps
Kawaguchi, Kohei
;
Kuroda, Toshifumi
;
Sato, Susumu
- In:
Japan and the world economy : international journal of …
67
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014384271
Saved in:
3
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
4
Position effects in search advertising and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
Saved in:
5
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
6
Modeling the impact of parasocial interactions with media characters on brand placement effects
Schramm, Holger
;
Knoll, Johannes
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 548-565
Persistent link: https://www.econbiz.de/10011433545
Saved in:
7
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
8
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
9
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
10
What influences online shopping in Nigeria : trust or website quality?
Esho, Ebes
;
Verhoef, Grietjie
- In:
African journal of business and economic research : AJBER
16
(
2021
)
3
,
pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
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