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Advertising expenditure in 195...
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Subject
All
Advertising
5,559
Werbung
5,484
Marketing
3,841
Fiscal consolidation
2,867
Haushaltskonsolidierung
2,867
Consumer behaviour
2,813
Konsumentenverhalten
2,813
Werbewirkung
2,728
Advertising effects
2,727
Online-Marketing
1,441
Internet marketing
1,440
Theory
1,308
Theorie
1,305
Marketing management
1,269
Marketingmanagement
1,269
USA
1,160
United States
1,158
Fiscal policy
1,134
Finanzpolitik
1,132
Public debt
924
Öffentliche Schulden
924
marketing
835
Markenführung
801
Brand management
799
EU countries
692
EU-Staaten
692
advertising
622
Social Web
620
Social web
620
Brand image
503
Markenimage
503
Germany
453
Deutschland
450
Impact assessment
389
Wirkungsanalyse
389
Relationship marketing
375
Beziehungsmarketing
373
Budget deficit
370
Haushaltsdefizit
369
Brand
341
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Online availability
All
Undetermined
5,419
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1,045
Type of publication
All
Article
12,755
Book / Working Paper
212
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All
Article in journal
Aufsatz in Zeitschrift
12,967
Graue Literatur
4,241
Non-commercial literature
4,241
Aufsatz im Buch
3,132
Book section
3,132
Working Paper
2,992
Arbeitspapier
2,702
Hochschulschrift
1,850
Collection of articles of several authors
1,720
Sammelwerk
1,720
research-article
1,675
Thesis
1,433
Lehrbuch
1,150
Aufsatzsammlung
1,029
Textbook
964
Konferenzschrift
846
Dissertation u.a. Prüfungsschriften
603
Bibliografie enthalten
574
Bibliography included
574
Conference proceedings
416
Case study
402
Fallstudie
402
review-article
387
Amtsdruckschrift
318
Government document
318
Ratgeber
275
Guidebook
253
review
248
conceptual-paper
208
Bibliographie
206
Handbook
191
Handbuch
191
Congress Report
185
Conference paper
170
Konferenzbeitrag
170
Wörterbuch
165
case-report
163
Article
159
Glossar enthalten
152
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English
11,767
German
934
French
83
Spanish
72
Italian
39
Portuguese
20
Russian
14
Dutch
13
Polish
6
Serbian
5
Hungarian
4
Bulgarian
3
Croatian
3
Swedish
3
Arabic
2
Czech
2
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2
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1
Kazakh
1
Slovak
1
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1
Turkish
1
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1
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Author
All
Eisend, Martin
39
Taylor, Charles Raymond
30
Gierl, Heribert
27
Kaiser, Harry M.
27
Septianto, Felix
27
Afonso, António
24
Pelsmacker, Patrick de
24
Yoon, Sukki
22
Dahlén, Micael
21
Ford, John B.
21
Rosengren, Sara
21
Leeflang, Peter
19
Yoon, Hye Jin
19
Campbell, Colin L.
18
Huh, Jisu
18
Jalles, João Tovar
18
Stafford, Marla Royne
18
Zaccour, Georges
18
Choi, Yung Kyun
17
Lim, Weng Marc
17
Alesina, Alberto
16
Pitt, Leyland F.
16
Reid, Leonard N.
16
Vrontis, Demetris
16
Dens, Nathalie
15
Hanssens, Dominique M.
15
Kinnucan, Henry W.
15
Schaltegger, Christoph A.
15
Wilson, Rick T.
15
Carlson, Les
14
Hudders, Liselot
14
Karray, Salma
14
Kumar, V.
14
Lehner, Gerhard
14
Wilbur, Kenneth C.
14
Wu, Linwan
14
Dwivedi, Yogesh Kumar
13
Kerr, Gayle
13
Laczniak, Gene R.
13
Layton, Roger A.
13
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Institution
All
Europäische Kommission
7
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Belgien / Section Besoins de Financement des Pouvoirs Publics
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
OECD
2
Sachverständigenrat zur Begutachtung der Gesamtwirtschaftlichen Entwicklung
2
Agencia Española de Cooperación Internacional
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Banque de France / Direction Générale des Etudes et des Relations Internationales
1
Banque de France / Structural Policy Analysis Division
1
Beirat für Gesellschafts-, Wirtschafts- und Umweltpolitische Alternativen
1
Belgien / Ministère des Finances
1
Conference Fiscal Policy in an Era of Surpluses : Economic and Financial Implications <1999, New York, NY>
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutsches Institut für Wirtschaftsforschung
1
Deutsches Institut für Wirtschaftsforschung / Arbeitskreis Öffentlicher Sektor
1
Deutschland / Bundesregierung
1
Dubrovnik Economic Conference <11, 2005, Dubrovnik>
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
1
Federal Reserve Bank of New York
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Hrvatska Narodna Banka
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Indian Society of Agricultural Economics
1
Indien / State Public Finance Reforms Committee
1
International Conference on Business and Economy <2011, Konstanza>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Tax Association
1
Research Symposium Restoring Household Financial Stability After the Great Recession: Why Household Balance Sheets Matter <2013, Saint Louis, Mo.>
1
Reserve Bank of India / Department of Statistics
1
Symposion Marketing in Stagnierenden Märkten <1983, Wien>
1
UNCTAD
1
USA / Private Sector Survey on Coast Control
1
Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
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Published in...
All
Journal of business research : JBR
327
Journal of advertising research
228
International journal of advertising : the review of marketing communications
211
International journal of advertising : the quarterly review of marketing communications
188
Journal of advertising
184
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing communications
161
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
151
European journal of marketing : EJM
139
Management science : journal of the Institute for Operations Research and the Management Sciences
129
Industrial marketing management : the international journal for industrial and high-tech firms
120
Journal of historical research in marketing
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of marketing
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
93
Journal of marketing management : MM
90
Journal of promotion management : JPM
89
Journal of macromarketing : examining the interactions among markets, marketing, and society
82
Journal of marketing education : JME
81
Marketing theory
79
Journal of retailing and consumer services
76
Journal of the Academy of Marketing Science
76
Psychology & marketing
75
European journal of operational research : EJOR
74
Journal of marketing research : JMR
73
Journal of promotion management : innovations in planning and applied research
73
Journal of business ethics : JOBE
69
Health marketing quarterly
62
Journal of macromarketing
62
International journal of internet marketing and advertising : IJIMA
61
Marketing intelligence & planning
59
International journal of industrial organization
56
Intereconomics : review of European economic policy
55
Marketing : ZFP ; journal of research and management
55
Applied economics
54
Journal of current issues and research in advertising : JCIRA
51
Marketing letters : a journal of research in marketing
51
Economics letters
48
Journal of strategic marketing
48
Journal of business-to-business marketing
47
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Source
All
ECONIS (ZBW)
12,967
Showing
1
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10
of
12,967
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date (oldest first)
1
Myriam's "adverteasing" : on the performative power of
marketing
promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
2
Advertising
to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur
- In:
International journal of Islamic marketing and branding
5
(
2020
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
Saved in:
3
Islamic
advertising
in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
4
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
5
Social responsibility in
advertising
: a
marketing
communications student perspective
Kendrick, Alice
;
Fullerton, Jami A.
;
Kim, Yeo Jung
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10010204790
Saved in:
6
The art of
advertising
railwaxs : organisation and coordination in Britain's railway
marketing
, 1860 - 1910
Shin, Hiroki
- In:
Business history
56
(
2014
)
2
,
pp. 187-213
Persistent link: https://www.econbiz.de/10010337451
Saved in:
7
Boris Artzbasheff and the art of anthropomorphic
marketing
in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
8
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
9
High-tech
marketing
communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
10
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
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