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Destination positioning opportunities using personal values : elicited through the Repertory Test with Laddering Analysis
Pike, Steven - In: Tourism management : research, policies, practice 33 (2012) 1, pp. 100-107
Persistent link: https://www.econbiz.de/10009354596
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Destination brand positions of a competitive set of near-home destinations
Pike, Steven - In: Tourism management : research, policies, practice 30 (2009) 6, pp. 857-866
Persistent link: https://www.econbiz.de/10003892192
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Destination branding case study: tracking brand equity for an emerging destination between 2003 and 2007
Pike, Steven - In: Journal of hospitality & tourism research : JHTR ; the … 34 (2010) 1, pp. 124-139
Persistent link: https://www.econbiz.de/10003968137
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Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
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Stopover destination image : using the repertory test to identify salient attributes
Pike, Steven; Kotsi, Filareti - In: Tourism management perspectives : TMP 18 (2016), pp. 68-73
Persistent link: https://www.econbiz.de/10011487014
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Stopover destination image : perceptions of Dubai, United Arab Emirates, among French and Australian travellers
Pike, Steven; Kotsi, Filareti - In: Journal of travel and tourism marketing 35 (2018) 9, pp. 1160-1174
Persistent link: https://www.econbiz.de/10011942054
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Tracking brand positioning for an emerging destination : 2003 to 2015
Pike, Steven; Gentle, Jane; Kelly, Louise; Beatson, Amanda - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 3, pp. 286-296
Persistent link: https://www.econbiz.de/10011884810
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Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Kotsi, Filareti; Pike, Steven; Gottlieb, Udo - In: Tourism management : research, policies, practice 69 (2018), pp. 297-306
Persistent link: https://www.econbiz.de/10011903498
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Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Pike, Steven; Bianchi, Constanza; Kerr, Gayle; Patti, … - In: International marketing review 27 (2010) 4, pp. 434-449
Persistent link: https://www.econbiz.de/10008696653
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Perception of visitor relationship marketing opportunities by destination marketers : an importance-performance analysis
Murdy, Samantha; Pike, Steven - In: Tourism management : research, policies, practice 33 (2012) 5, pp. 1281-1285
Persistent link: https://www.econbiz.de/10009540747