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Lee, Euehun
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Nam, Changi
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Preecha Yingwattanakul
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International journal of consumer studies
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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1
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
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2
Building capabilities via suppliers' effective management of relationships
Lee, Euehun
;
Han, Semi
;
Nam, Hye Un
;
Rho, Jae Jeung
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 805-813
Persistent link: https://www.econbiz.de/10010211309
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3
Mobile service consumption values : an exploratory mixed-method study
Lee, Euehun
;
Han, Semi
- In:
Information technology and management
18
(
2017
)
4
,
pp. 253-264
Persistent link: https://www.econbiz.de/10011776592
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4
Investigating older consumers' acceptance factors of autonomous vehicles
Park, Jein
;
Han, Semi
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014252000
Saved in:
5
Enabling and cultivating wiser consumption : the roles of marketing and public policy
Ozanne, Lucie K.
;
Stornelli, Jason
;
Luchs, Michael G.
; …
- In:
Journal of public policy & marketing
40
(
2021
)
2
,
pp. 226-244
Persistent link: https://www.econbiz.de/10012534362
Saved in:
6
A longitudinal study of the effects of life status changes on changes in consumer preferences
Mathur, Anil
;
Moschis, George P.
;
Lee, Euehun
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003725644
Saved in:
7
The timing and context of consumer decisions insights from the life course paradigm
Lee, Euehun
;
Mathur, Anil
;
Choong, Kwai Fatt
;
Moschis, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 793-805
Persistent link: https://www.econbiz.de/10009579966
Saved in:
8
Forecasting 3G mobile subscription in China : a study based on stochastic frontier analysis and a Bass diffusion model
Lim, Jinyang
;
Nam, Changi
;
Kim, Seongcheol
;
Rhee, Hongjai
; …
- In:
Telecommunications policy : the international journal …
36
(
2012
)
10/11
,
pp. 858-871
Persistent link: https://www.econbiz.de/10009696210
Saved in:
9
A new regional clustering approach for mobile telecommunications policy in China
Lim, Jinyang
;
Nam, Changi
;
Kim, Seongcheol
;
Lee, Euehun
; …
- In:
Telecommunications policy : the international journal …
39
(
2015
)
3/4
,
pp. 296-304
Persistent link: https://www.econbiz.de/10011494741
Saved in:
10
A study of delayed purchases of enabling products in the United States : the case of hearings aids
Moschis, George P.
;
Lee, Euehun
;
Mathur, Anil
;
Rigdon, …
- In:
International journal of consumer studies
39
(
2015
)
4
,
pp. 380-386
Persistent link: https://www.econbiz.de/10011402941
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