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Lessons in scholarship

Wilkie, William L. - In: Journal of macromarketing 40 (2020) 3, pp. 322-331

Persistent link: https://www.econbiz.de/10012264021

Robert F. Lusch : one of a kind scholar and a macromarketer

Peterson, Mark - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 317-320

Persistent link: https://www.econbiz.de/10011750622

Service-dominant logic : a rejoinder to Lusch and Vargo's reply

O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1310-1318

Persistent link: https://www.econbiz.de/10009267013

Service-dominant logic : a necessary step

Lusch, Robert F.; Vargo, Stephen L. - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1298-1309

Persistent link: https://www.econbiz.de/10009267015

Some philosophical problems for service-dominant logic in marketing

Wright, Malcolm; Russell, Deborah - In: Australasian marketing journal 20 (2012) 3, pp. 218-223

Persistent link: https://www.econbiz.de/10009624303

Reconceptualizing resources : a critique of service-dominant logic

Campbell, Norah; O’Driscoll, Aidan; Saren, Michael - In: Journal of macromarketing : examining the interactions … 33 (2013) 4, pp. 306-321

Persistent link: https://www.econbiz.de/10010227830

The complexity of context : a service ecosystems approach for international marketing

Akaka, Melissa Archpru; Vargo, Stephen L.; Lusch, Robert F. - In: Journal of international marketing 21 (2013) 4, pp. 1-20

Persistent link: https://www.econbiz.de/10010233213

17 years of service-dominant logic : Vargo and Lusch's contributions

Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 482-492

This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking from the first time it appeared until now. No previous study has specifically analyzed all contributions of V&L since the phenomenon appearance of their article about this...

Persistent link: https://www.econbiz.de/10012888446

From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism

Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 21 (2021) 1, pp. 113-134

Persistent link: https://www.econbiz.de/10012484435

A window on young Bob Lusch : reflections of an early student

Serpkenci, Ray R. - In: Journal of macromarketing 40 (2020) 3, pp. 305-308

Persistent link: https://www.econbiz.de/10012264013

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