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Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector

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Augmented reality in retail : a systematic review of research foci and future research agenda

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The role of augmented reality in redefining e-tailing : a review and research agenda

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Shopping in virtual reality : a literature review and future agenda

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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing

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Augmenting reality : fusing consumers' experiences and interactions with immersive technologies in physical retail settings

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The value of visual quality and service quality to augmented reality enabled mobile shopping experience

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Consumer behavior with augmented reality in retail : a review and research agenda

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Augmented reality in retail and its impact on sales

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